Appendix
Index of nodes
All 574 nodes, grouped by layer and ordered by the year each entered the creator economy. The swatch is the layer. Connections is the node's embeddedness, the count of edges it carries. The last column is blank where the node is fully verified.
| Name | Kind | Years | Metro | Role | Status 2026 | Connections | Confidence |
|---|---|---|---|---|---|---|---|
| Alex Jones | creator | 1999 | Austin | Broadcaster, Infowars founder | Active | 1 | |
| Anthony Padilla | creator | 2005 | Los Angeles | Smosh co founder, interviewer | Active | 2 | |
| Complexity Gaming | collective | 2003 | Dallas Fort Worth | Esports organization | Active | 5 | |
| Dave Portnoy | creator | 2004 | New York | Barstool Sports founder, pizza reviewer | Active | 3 | |
| Dave Ramsey | creator | 1992 | Nashville | Personal finance broadcaster and media company founder | Active | 1 | |
| platform | 2004 | San Francisco Bay Area | Social network, Meta Platforms | Active | 3 | ||
| Ian Hecox | creator | 2005 | Los Angeles | Smosh co founder and co owner | Active | 2 | |
| platform | 2003 | San Francisco Bay Area | Professional network, Microsoft owned | Active | 1 | partial | |
| Netflix | platform | 1997 | Los Angeles | Streaming service | Active | 1 | |
| Smosh | collective | 2005 | Los Angeles | Sketch comedy channel and studio | Active | 11 | |
| YouTube | platform | 2005 | San Francisco Bay Area | Video platform, Google owned | Active | 48 | |
| Jeffree Star | creator | 2006 | Casper, Wyoming | Beauty creator, cosmetics founder | Active | 4 | |
| OpTic Gaming | collective | 2006 | Dallas Fort Worth | Esports organization | Active | 5 | |
| Rhett & Link | creator | 2006 | Los Angeles | Comedy duo, Mythical Entertainment founders | Active | 6 | |
| Ryan Higa | creator | 2006 | Las Vegas | YouTube creator, streamer | Active | 1 | |
| Spotify | platform | 2006 | Outside the United States | Audio and video streaming platform, Stockholm with US office in New York | Active | 8 | |
| X (Twitter) | platform | 2006 | Austin | Social platform, xAI and SpaceX owned | Active | 2 | |
| Envy Gaming | collective | 2007 | Dallas Fort Worth | Esports organization | Active | 8 | partial |
| Fine Brothers (React Media) | creator | 2007 to 2021 | Los Angeles | React franchise creators | Acquired | 2 | |
| Michelle Phan | creator | 2007 | Los Angeles | Beauty creator, Ipsy co founder | Active | 5 | |
| Tyler Oakley | creator | 2007 | Los Angeles | YouTube creator, activist | Dormant | 1 | |
| Achievement Hunter | collective | 2008 to 2023 | Austin | Let's Play crew inside Rooster Teeth | Closed | 4 | |
| Colleen Ballinger (Miranda Sings) | creator | 2008 | Los Angeles | Comedy creator, touring performer | Active | 1 | |
| Grace Helbig | creator | 2008 | Los Angeles | Comedy creator, author | Active | 2 | |
| Linus Sebastian | creator | 2008 | Outside the United States | Tech creator, Linus Media Group founder | Active | 3 | |
| Shane Dawson | creator | 2008 | Los Angeles | YouTube creator, documentarian | Active | 6 | |
| Zach King | creator | 2008 | Los Angeles | Video effects creator | Active | 2 | |
| Bethany Mota | creator | 2009 | Los Angeles | Haul creator, jewelry founder | Active | 3 | |
| Dude Perfect | collective | 2009 | Dallas Fort Worth | Sports entertainment group | Active | 12 | |
| Jackie Aina | creator | 2009 | Los Angeles | Beauty creator, candle brand founder | Active | 1 | partial |
| Joe Rogan | creator | 2009 | Austin | Podcaster, comedy club owner | Active | 6 | |
| KSI (Olajide Olatunji) | creator | 2009 | Outside the United States | Creator, musician, boxer, beverage co founder | Active | 4 | |
| Marques Brownlee (MKBHD) | creator | 2009 | New York | Tech reviewer, studio owner | Active | 3 | |
| TSM | collective | 2009 | Los Angeles | Esports organization | Active | 1 | |
| Zoella (Zoe Sugg) | creator | 2009 | Outside the United States | Lifestyle creator, author | Active | 4 | |
| Aubrey Marcus | creator | 2010 | Austin | Podcaster and Onnit founder | Active | 1 | |
| Casey Neistat | creator | 2010 | New York | Filmmaker, vlogger, app founder | Active | 4 | |
| Epic Rap Battles of History | creator | 2010 | Los Angeles | YouTube series | Active | 2 | |
| FaZe Clan | collective | 2010 | Los Angeles | Esports and creator organization | Active | 9 | |
| platform | 2010 | San Francisco Bay Area | Photo and short video platform, Meta owned | Active | 3 | ||
| Jenna Marbles | creator | 2010 to 2020 | Los Angeles | YouTube creator, retired | Dormant | 1 | |
| Lilly Singh | creator | 2010 | Los Angeles | YouTube creator, television host, producer | Active | 1 | |
| Nadeshot (Matthew Haag) | creator | 2010 | Los Angeles | Former Call of Duty pro, 100 Thieves founder | Active | 2 | |
| Nelk | collective | 2010 | South Florida | Prank and lifestyle crew, beverage owners | Active | 2 | |
| PewDiePie (Felix Kjellberg) | creator | 2010 | Outside the United States | YouTube creator | Active | 5 | |
| Preston Arsement (PrestonPlayz) | creator | 2010 | Dallas Fort Worth | Gaming and family creator, TBNR founder | Active | 3 | |
| Tati Westbrook | creator | 2010 | Los Angeles | Beauty creator, supplement and beverage founder | Active | 2 | |
| Tom Segura | creator | 2010 | Austin | Comedian and podcast network founder | Active | 1 | |
| YMH Studios | collective | 2010 | Austin | Independent comedy podcast network | Active | 3 | |
| Ethan Klein (h3h3) | creator | 2011 | Los Angeles | Podcaster, apparel co founder | Active | 1 | |
| MatPat | creator | 2011 | Los Angeles | Game Theory creator, Theorist Media | Active | 1 | |
| Ninja (Tyler Blevins) | creator | 2011 | Detroit | Streamer | Active | 11 | |
| Snapchat | platform | 2011 | Los Angeles | Messaging and short video platform, Snap Inc | Active | 3 | |
| Twitch | platform | 2011 | San Francisco Bay Area | Live streaming platform, Amazon owned | Active | 11 | |
| Grant Cardone | creator | 2012 | South Florida | Sales trainer, real estate syndicator and social media personality | Active | 1 | partial |
| Jacksepticeye (Sean McLoughlin) | creator | 2012 | Outside the United States | YouTube creator, coffee brand founder | Active | 4 | |
| Markiplier (Mark Fischbach) | creator | 2012 | Los Angeles | YouTube creator, filmmaker | Active | 5 | |
| MrBeast (Jimmy Donaldson) | creator | 2012 | Greenville, NC | YouTube creator, holding company founder | Active | 20 | |
| Patrick Bet-David | creator | 2012 | South Florida | Business YouTuber and podcaster, Valuetainment founder | Active | 2 | |
| Vine | platform | 2012 to 2017 | New York | Six second looping video platform, Twitter owned | Closed | 9 | |
| Cameron Dallas | creator | 2013 | Los Angeles | Vine and YouTube creator | Active | 1 | |
| Cloud9 | collective | 2013 | Los Angeles | Esports organization | Active | 2 | |
| Cody Ko | creator | 2013 | Los Angeles | Comedian, podcaster | Dormant | 1 | |
| David Dobrik | creator | 2013 | Los Angeles | Vlogger, Vlog Squad founder, app co founder | Active | 6 | |
| Jake Paul | creator | 2013 | Puerto Rico | Creator, boxer, promoter, betting co founder | Active | 12 | |
| Kevin Crowder | creator | 2013 | South Florida | Economic development consultant and creator | Active | 4 | partial |
| Kill Tony | media company | 2013 | Austin | Live podcast and open mic format, taped weekly in Austin | Active | 6 | |
| Liza Koshy | creator | 2013 | Los Angeles | Vine and YouTube creator turned actor | Active | 1 | |
| Logan Paul | creator | 2013 | Puerto Rico | Creator, WWE wrestler, beverage co founder | Active | 8 | |
| Nikita Dragun | creator | 2013 | Los Angeles | Beauty creator, cosmetics founder | Active | 1 | |
| Patreon | platform | 2013 | San Francisco Bay Area | Membership platform, creator subscriptions | Active | 9 | |
| Patrick Starrr | creator | 2013 | Los Angeles | Beauty creator, One/Size founder | Active | 2 | |
| Pokimane (Imane Anys) | creator | 2013 | Los Angeles | Streamer, snack brand founder | Active | 2 | |
| Rumble | platform | 2013 | Tampa | Video platform, Nasdaq listed | Active | 3 | |
| Ryan Trahan | creator | 2013 | Sugar Land, Texas | YouTube creator, candy brand co owner | Active | 2 | |
| Sidemen | collective | 2013 | Outside the United States | YouTube group and holding company | Active | 8 | |
| Tony Hinchcliffe | creator | 2013 | Austin | Comedian, creator and owner of Kill Tony | Active | 1 | |
| Annie F. Downs | creator | 2014 | Nashville | Faith podcaster and author, network founder | Active | 1 | |
| Asmongold (Zack Hoyt) | creator | 2014 | Austin | Streamer, OTK co founder | Active | 3 | |
| Beme | platform | 2014 to 2018 | New York | Video sharing app and news studio, Casey Neistat co founded | Closed | 2 | |
| Jessie James Decker | creator | 2014 | Nashville | Singer, reality television and social creator, apparel founder | Active | 2 | |
| Manny MUA (Manuel Gutierrez) | creator | 2014 | Los Angeles | Beauty creator, cosmetics founder | Active | 3 | |
| Shroud | creator | 2014 | Los Angeles | Streamer, former Counter Strike pro | Active | 4 | |
| Tfue (Turner Tenney) | creator | 2014 | Tampa | Streamer | Active | 1 | |
| The Try Guys | collective | 2014 | Los Angeles | Comedy group, independent studio owners | Active | 3 | |
| Upchurch | creator | 2014 | Nashville | YouTube and Vine comedian turned independent country rap artist | Active | 3 | |
| musical.ly | platform | 2014 to 2018 | Outside the United States | Lip sync video app, merged into TikTok | Acquired | 2 | |
| xQc | creator | 2014 | Austin | Streamer, former Overwatch pro | Active | 2 | |
| Alissa Violet | creator | 2015 | Los Angeles | Creator, model | Active | 1 | partial |
| Bryce Hall | creator | 2015 | Los Angeles | TikTok creator, boxer | Active | 3 | |
| Dr Disrespect (Guy Beahm) | creator | 2015 | San Diego | Streamer, former game studio co founder | Active | 2 | |
| James Charles | creator | 2015 | Los Angeles | Beauty creator | Active | 4 | |
| Kinda Funny | collective | 2015 | San Francisco Bay Area | Creator owned games media company | Active | 2 | |
| NRG Esports | collective | 2015 | Los Angeles | Esports and content organization | Acquired | 1 | |
| Rhett Shull | creator | 2015 | Nashville | Guitar education YouTuber and podcaster | Active | 1 | partial |
| Tana Mongeau | creator | 2015 | Las Vegas | YouTube creator, podcaster | Active | 4 | |
| Triller | platform | 2015 to 2026 | Los Angeles | Short video app and events group, delisted | Wound down | 2 | |
| Vessel | platform | 2015 to 2016 | San Francisco Bay Area | Early access subscription video platform | Closed | 4 | |
| Vlog Squad | collective | 2015 | Los Angeles | Vlog ensemble | Dormant | 1 | |
| Yes Theory | collective | 2015 | Los Angeles | Travel and challenge crew, apparel owners | Active | 4 | |
| 100 Thieves | collective | 2016 | Los Angeles | Esports and lifestyle brand | Active | 7 | |
| Chase Hudson (Huddy) | creator | 2016 | Los Angeles | TikTok creator, musician, Hype House co founder | Active | 2 | |
| Emma Chamberlain | creator | 2016 | Los Angeles | YouTube creator, coffee company co CEO | Active | 5 | |
| IShowSpeed (Darren Watkins Jr.) | creator | 2016 | Cincinnati | Streamer | Active | 2 | |
| Misfits Gaming Group | collective | 2016 | South Florida | Esports, creator and Roblox game studio group, Boca Raton | Active | 3 | |
| Mixer | platform | 2016 to 2020 | Seattle | Live streaming platform, Microsoft | Closed | 4 | |
| OnlyFans | platform | 2016 | Outside the United States | Subscription content platform, Fenix International, London | Active | 1 | |
| Team 10 | collective | 2016 to 2021 | Los Angeles | Creator collective and management company | Dissolved | 6 | |
| Bobby Bones | creator | 2017 | Nashville | Radio host turned podcast network owner | Active | 1 | |
| Cameo | platform | 2017 | Chicago | Personalized celebrity video marketplace | Active | 2 | |
| Clout Gang | collective | 2017 to 2018 | Los Angeles | Creator house | Dissolved | 2 | unverified |
| Dallas Fuel | collective | 2017 | Dallas Fort Worth | Overwatch League franchise, folded 2023, revived 2025 | Active | 2 | |
| Hyram Yarbro | creator | 2017 | Honolulu | Skincare creator | Active | 2 | partial |
| Kristin Cavallari | creator | 2017 | Nashville | Lifestyle creator, podcaster and jewelry brand founder | Active | 2 | |
| Nashville Podcast Network | collective | 2017 | Nashville | Podcast network, creator owned, iHeart distributed | Active | 2 | |
| Substack | platform | 2017 | San Francisco Bay Area | Newsletter and subscription publishing platform | Active | 4 | |
| TikTok | platform | 2017 | Los Angeles | Short form video platform, ByteDance and TikTok USDS joint venture | Active | 20 | |
| Alex Cooper | creator | 2018 | Los Angeles | Podcaster, network and beverage founder | Active | 6 | |
| Dear Media | collective | 2018 | Los Angeles | Podcast network for female creators, DBA spinout | Active | 2 | |
| Josh Richards | creator | 2018 | Los Angeles | TikTok creator, producer, investor | Active | 6 | |
| Kai Cenat | creator | 2018 | Atlanta | Streamer, AMP member | Active | 8 | |
| Ludwig Ahgren | creator | 2018 | Los Angeles | Streamer, events and media founder | Active | 6 | |
| AMP (Any Means Possible) | collective | 2019 | Atlanta | Streaming crew, skincare owners | Active | 6 | |
| Addison Rae | creator | 2019 | Los Angeles | TikTok creator turned pop musician | Active | 6 | |
| Airrack (Eric Decker) | creator | 2019 | Los Angeles | YouTube creator | Active | 2 | |
| Amazon Live | platform | 2019 | Seattle | Live shopping platform inside Amazon | Active | 1 | |
| Atmosphere | platform | 2019 | Austin | Out of home streaming platform licensing creator video to venues | Active | 3 | |
| Bussin' With The Boys | creator | 2019 | Nashville | Sports podcast duo, creator owned | Active | 3 | |
| Charli D'Amelio | creator | 2019 | Los Angeles | TikTok creator, dancer, Broadway performer | Active | 10 | |
| Dixie D'Amelio | creator | 2019 | Los Angeles | TikTok creator, singer, snack brand founder | Active | 7 | |
| Heather Cox Richardson | creator | 2019 | Boston | Historian and newsletter writer, Letters from an American | Active | 1 | |
| Hype House | collective | 2019 to 2024 | Los Angeles | TikTok content house | Dissolved | 11 | |
| Thomas Petrou | creator | 2019 | Los Angeles | Hype House co founder and manager | Active | 1 | partial |
| Bella Poarch | creator | 2020 | Los Angeles | TikTok creator, musician | Active | 1 | |
| Byte | platform | 2020 to 2023 | New York | Six second video app, Vine successor | Closed | 1 | |
| Clubhouse | platform | 2020 | San Francisco Bay Area | Social audio app | Dormant | 2 | |
| Clubhouse BH | collective | 2020 to 2021 | Los Angeles | TikTok content house, publicly traded parent | Wound down | 1 | |
| Good Good Golf | collective | 2020 | Dallas Fort Worth | YouTube golf crew turned apparel, equipment and events company | Active | 7 | |
| Khaby Lame | creator | 2020 | Outside the United States | TikTok creator | Active | 2 | |
| Matthew Yglesias | creator | 2020 | Washington, DC | Writer, Slow Boring newsletter | Active | 1 | |
| Mikayla Nogueira | creator | 2020 | Boston | Beauty creator, cosmetics co founder | Active | 1 | |
| Nate Bargatze | creator | 2020 | Nashville | Comedian, podcaster and touring company owner | Active | 3 | |
| OTK (One True King) | collective | 2020 | Austin | Streaming organization | Active | 6 | |
| Quibi | platform | 2020 to 2020 | Los Angeles | Mobile short form streaming service | Closed | 1 | |
| Regulation Company (Regulation Podcast) | collective | 2020 | Austin | Independent podcast company formed by Achievement Hunter alumni | Active | 2 | partial |
| Sway House | collective | 2020 to 2021 | Los Angeles | TikTok content house | Dissolved | 7 | |
| That Sounds Fun Network | collective | 2020 | Nashville | Podcast network, creator owned | Active | 2 | |
| The Roost Podcast Network | collective | 2020 | Austin | Podcast network, formerly Rooster Teeth, owned by Night | Active | 2 | |
| Alix Earle | creator | 2022 | South Florida | TikTok creator, beverage and skincare investor | Active | 4 | |
| Kick | platform | 2022 | Outside the United States | Live streaming platform, Easygo and Stake.com founders, Melbourne | Active | 2 | |
| Mikey & Fredo (formerly Dogbark) | creator | 2023 | Austin | YouTube duo formed from Achievement Hunter's Dogbark channel | Active | 1 | partial |
| Bop House | collective | 2024 | South Florida | OnlyFans creator house, Fort Lauderdale then Miami | Active | 2 | |
| Music Cities Radio | channel | 2025 | South Florida | YouTube channel, music discovery station | Active | 3 | partial |
| The Music Cities™ | channel | 2025 | South Florida | YouTube channel and media entity, heavy metal and economic development | Active | 9 | partial |
| Street Economics® Television | channel | 2026 | South Florida | YouTube channel, economic development audience | Active | 4 | partial |
| A3 Artists Agency (Abrams Artists) | agency | 1977 to 2024 | Los Angeles | Talent agency with digital division, closed | Closed | 2 | |
| Amazon Associates | tool or rail | 1996 | Seattle | Affiliate program, the oldest commission rail | Active | 2 | |
| BBTV (BroadbandTV) | MCN | 2005 | Outside the United States | Multi channel network and rights management | Active | 2 | |
| Barstool Sports | media company | 2003 | Chicago | Sports and comedy media company, podcasts | Active | 10 | |
| CollegeHumor | media company | 1999 to 2023 | Los Angeles | Comedy website and video studio | Rebranded | 2 | |
| Complex Networks | media company | 2002 | New York | Youth culture media company, ComplexCon | Acquired | 7 | |
| Creative Artists Agency (Creators) | agency | 1975 | Los Angeles | Talent agency, creators division | Active | 6 | |
| Google AdSense | tool or rail | 2003 | San Francisco Bay Area | Ad network and the payment rail behind YouTube payouts | Active | 1 | |
| ICM Partners | agency | 1975 to 2022 | Los Angeles | Talent agency, merged into CAA | Acquired | 2 | |
| Infowars (Free Speech Systems) | media company | 1999 to 2026 | Austin | Creator owned broadcast and supplement store, South Austin | Bankrupt | 2 | |
| Machinima | MCN | 2000 to 2019 | Los Angeles | Multi channel network, gaming | Closed | 9 | |
| Ramsey Solutions | media company | 1992 | Nashville | Creator owned media, publishing and education company | Active | 3 | |
| Rooster Teeth | media company | 2003 to 2024 | Austin | Digital studio, animation and podcast network | Rebranded | 15 | |
| TYT Network | media company | 2002 | Los Angeles | Online news network | Active | 1 | |
| The Gersh Agency | agency | 1949 | Los Angeles | Talent agency, buyer of A3's digital division | Active | 2 | |
| The Team (formerly Wasserman) | agency | 2002 | Los Angeles | Sports, music and entertainment agency with creators division | Rebranded | 2 | |
| United Talent Agency (Digital) | agency | 1991 | Los Angeles | Talent agency, digital and creators division | Active | 11 | |
| Vice Media | media company | 1994 to 2023 | New York | Youth media company | Bankrupt | 3 | |
| WME (WME Group) | agency | 1898 | Los Angeles | Talent agency, digital department, Endeavor's core agency | Active | 6 | |
| BuzzFeed | media company | 2006 | New York | Digital media company | Acquired | 6 | |
| Clevver | media company | 2006 | Los Angeles | Pop culture news channels | Acquired | 2 | |
| First Media | media company | 2006 | Los Angeles | Social video publisher, So Yummy and Blossom | Active | 1 | |
| IZEA Worldwide | tool or rail | 2006 | Orlando | Creator sponsorship marketplace, public company | Active | 3 | |
| Shopify | tool or rail | 2006 | Outside the United States | E commerce platform, Ottawa | Active | 2 | |
| Ted Murphy | agency | 2006 | Orlando | Executive, founder of IZEA | Active | 2 | |
| Dan Weinstein | agency | 2007 | Los Angeles | Executive, co founder of Collective Digital Studio and Underscore Talent | Active | 2 | |
| Lyric Financial | tool or rail | 2007 to 2021 | Nashville | Royalty advance fintech for artists, songwriters and labels | Acquired | 1 | |
| Reza Izad | agency | 2007 | Los Angeles | Executive, co founder of Collective Digital Studio and Underscore Talent | Active | 2 | |
| YouTube Partner Program | tool or rail | 2007 | San Francisco Bay Area | Ad revenue share program, the original creator payout rail | Active | 1 | |
| iHeartMedia | media company | 2008 | San Antonio | Radio and podcast distributor | Active | 1 | |
| theCHIVE (Chive Media Group) | media company | 2008 | Austin | Digital media company with merchandise and out of home spin out | Active | 1 | |
| Corridor Digital | media company | 2009 | Los Angeles | Creator owned visual effects studio | Active | 1 | |
| Jukin Media | MCN | 2009 | Los Angeles | User generated video licensing and channels | Acquired | 2 | |
| Kickstarter | tool or rail | 2009 | New York | Crowdfunding rail | Active | 1 | partial |
| Maker Studios | MCN | 2009 to 2017 | Los Angeles | Multi channel network | Acquired | 9 | |
| Mythical Entertainment | media company | 2009 | Los Angeles | Creator owned studio, Rhett and Link | Active | 6 | |
| The Joe Rogan Experience | media company | 2009 | Austin | Podcast | Active | 2 | |
| Zefr | tool or rail | 2009 | Los Angeles | Rights management and brand safety software | Active | 1 | |
| Digital Brand Architects (DBA) | agency | 2010 | New York | Creator management company, UTA subsidiary | Acquired | 5 | |
| Dominic Smales | agency | 2010 | Outside the United States | Executive, founder of Gleam Futures | Active | 2 | |
| Gleam Futures | agency | 2010 to 2024 | Outside the United States | UK creator management company, Dentsu owned | Wound down | 4 | |
| TBNR (TBNR Productions) | media company | 2010 | Dallas Fort Worth | Creator owned production company, 16 channels, in house brand deals | Active | 1 | |
| Team Coco | media company | 2010 | Los Angeles | Conan O'Brien digital media company | Acquired | 1 | |
| Big Frame | MCN | 2011 to 2014 | Los Angeles | Multi channel network and talent management | Acquired | 1 | |
| Collective Digital Studio | MCN | 2011 to 2017 | Los Angeles | Multi channel network | Rebranded | 5 | partial |
| Fullscreen | MCN | 2011 to 2020 | Los Angeles | Multi channel network and creator tools | Wound down | 8 | |
| Grant Cardone Enterprises | media company | 2011 | South Florida | Training, media and real estate group, Aventura | Active | 2 | partial |
| Kin Community | MCN | 2011 | Los Angeles | Women's lifestyle creator network | Active | 1 | partial |
| LTK (rewardStyle) | tool or rail | 2011 | Dallas Fort Worth | Creator affiliate commerce platform | Active | 1 | |
| Mediakix | agency | 2011 to 2020 | Los Angeles | Influencer marketing agency, acquired by Stadiumred | Dormant | 1 | |
| Select Management Group | agency | 2011 | Los Angeles | Creator management company | Active | 2 | |
| Spring (Teespring) | tool or rail | 2011 | San Francisco Bay Area | Creator merch platform, Amaze owned | Acquired | 3 | |
| StyleHaul | MCN | 2011 to 2019 | Los Angeles | Fashion and beauty multi channel network | Closed | 5 | |
| AwesomenessTV | MCN | 2012 to 2025 | Los Angeles | Teen focused multi channel network and studio | Acquired | 6 | |
| FeaturedUsers | tool or rail | Orlando | Creator marketing tool, acquired by IZEA | Acquired | 1 | ||
| First We Feast (Hot Ones) | media company | 2012 | New York | Food video studio, Hot Ones | Acquired | 2 | |
| Frederator Networks | MCN | 2012 | New York | Animation multi channel network | Acquired | 1 | |
| PayPal Honey | tool or rail | 2012 | Los Angeles | Browser coupon extension, PayPal, biggest YouTube sponsor of the 2010s | Active | 2 | |
| Tastemade | media company | 2012 | Los Angeles | Food and travel video network | Acquired | 2 | |
| Tribe Dynamics | tool or rail | 2012 to 2021 | San Francisco Bay Area | Earned media value measurement, acquired by CreatorIQ | Acquired | 1 | |
| Valuetainment | media company | 2012 | South Florida | Business media company and studio, Fort Lauderdale | Active | 2 | |
| mitú | MCN | 2012 to 2020 | Los Angeles | Latino digital media company and network | Acquired | 2 | |
| BusinessFlare® | firm | 2013 | South Florida | Economic development consulting firm | Active | 2 | partial |
| Defy Media | MCN | 2013 to 2018 | Los Angeles | Digital studio and multi channel network | Closed | 5 | |
| FameBit | tool or rail | 2013 to 2020 | Los Angeles | Creator sponsorship marketplace, acquired by Google | Rebranded | 3 | |
| Later | tool or rail | 2013 | Outside the United States | Social scheduling and influencer marketing platform | Active | 2 | |
| Long Haul Management | agency | 2013 to 2024 | Los Angeles | Creator management company, acquired by Wasserman | Acquired | 2 | |
| Omnia Media | MCN | 2013 to 2020 | Los Angeles | Gaming multi channel network | Acquired | 1 | partial |
| Studio71 | MCN | 2013 | Los Angeles | Multi channel network and podcast network | Acquired | 8 | |
| Teachable | tool or rail | 2013 | New York | Online course platform, Hotmart owned | Acquired | 1 | |
| Bottle Rocket Management | agency | 2014 to 2024 | Los Angeles | YouTube talent management company, absorbed by Night | Acquired | 3 | |
| Chas Lacaillade | agency | 2014 | Los Angeles | Executive, founder of Bottle Rocket Management | Active | 1 | |
| CreatorIQ | tool or rail | 2014 | Los Angeles | Enterprise creator marketing software | Active | 1 | |
| Fanjoy | tool or rail | 2014 to 2023 | Los Angeles | Creator merch company | Bankrupt | 3 | |
| Gimlet Media | media company | 2014 to 2023 | New York | Narrative podcast studio | Closed | 1 | |
| Influential | agency | 2014 | Las Vegas | Influencer marketing company, Publicis subsidiary | Acquired | 2 | |
| Mavrck | tool or rail | 2014 to 2023 | Boston | Influencer marketing platform, merged into Later | Rebranded | 2 | partial |
| Obviously | agency | 2014 | New York | Influencer marketing agency, WPP subsidiary | Acquired | 1 | |
| Represent | tool or rail | 2014 | Los Angeles | Celebrity merch campaign platform | Acquired | 2 | |
| Ryan Detert | agency | 2014 | Las Vegas | Executive, founder of Influential | Active | 1 | |
| Streamlabs | tool or rail | 2014 | San Francisco Bay Area | Streaming software and tipping rail, Logitech owned | Acquired | 1 | |
| Team Whistle | MCN | 2014 | New York | Sports creator network and media company | Acquired | 2 | |
| The Dodo | media company | 2014 | New York | Animal video publisher | Acquired | 1 | partial |
| Viral Nation | agency | 2014 | Outside the United States | Influencer marketing agency and talent firm | Active | 1 | |
| Captiv8 | tool or rail | 2015 to 2025 | San Francisco Bay Area | Influencer marketing platform, Publicis subsidiary | Acquired | 1 | |
| Dart Music | tool or rail | 2015 to 2017 | Nashville | Classical music distribution and metadata startup, bankrupt | Bankrupt | 1 | |
| Night | agency | 2015 | Los Angeles | Creator management and holding company | Active | 18 | |
| Reed Duchscher | agency | 2015 | Los Angeles | Executive, founder of Night | Active | 2 | |
| Restream | tool or rail | 2015 | Austin | Multi platform live streaming software | Active | 2 | |
| Spotify for Creators (Anchor) | tool or rail | 2015 | New York | Podcast hosting and monetization rail, formerly Anchor | Rebranded | 1 | |
| Tagger Media | tool or rail | 2015 to 2023 | Los Angeles | Influencer marketing software, acquired by Sprout Social | Acquired | 1 | |
| Electric Monster Media (ZATV) | media company | 2016 to 2025 | Los Angeles | Digital media roll up | Acquired | 1 | |
| Evolved Talent Agency | agency | 2016 | Los Angeles | Esports and gaming talent agency | Active | 1 | partial |
| Group Nine Media | media company | 2016 to 2022 | New York | Digital publisher holding company | Acquired | 4 | |
| Jellysmack | MCN | 2016 | Los Angeles | Creator catalog licensing and media company | Active | 2 | partial |
| Linktree | tool or rail | 2016 | Outside the United States | Link in bio platform, Melbourne | Active | 2 | |
| Revelmode | media company | 2016 to 2017 | Los Angeles | Creator sub network within Maker Studios | Closed | 3 | |
| Soundstripe | tool or rail | 2016 | Nashville | Royalty free music and stock licensing subscription for creators | Active | 2 | |
| StreamElements | tool or rail | 2016 to 2026 | Outside the United States | Streamer tools and sponsorship platform, Tel Aviv, sold to Razer | Acquired | 2 | |
| The Ringer | media company | 2016 | Los Angeles | Sports and culture site and podcast network | Acquired | 1 | |
| Whalar | agency | 2016 | New York | Creator and social agency, Accenture subsidiary | Acquired | 4 | |
| Wondery | media company | 2016 to 2025 | Los Angeles | Podcast network | Dissolved | 1 | |
| Amazon Influencer Program | tool or rail | 2017 | Seattle | Creator storefront and shoppable video program | Active | 1 | |
| Brandon Freytag | agency | 2017 | Los Angeles | Executive, founder of Loaded | Active | 2 | |
| Crooked Media | media company | 2017 | Los Angeles | Political podcast network | Active | 2 | |
| Flip Management | agency | 2017 to 2018 | Los Angeles | Creator management company, merged into Select | Acquired | 2 | |
| Grin | tool or rail | 2017 | Sacramento | Creator management software for direct to consumer brands | Active | 1 | |
| Loaded | agency | 2017 | Los Angeles | Gaming and streamer management company | Active | 5 | |
| 2nd Try LLC | media company | 2018 | Los Angeles | Creator owned production company and streaming service | Active | 1 | |
| Call Her Daddy | media company | 2018 | Los Angeles | Podcast | Active | 4 | |
| Dropout | media company | 2018 | Los Angeles | Creator owned comedy streaming service | Active | 3 | |
| Songfluencer (Genni) | agency | 2018 | Nashville | Music creator marketing agency, pays TikTok creators to use songs | Rebranded | 2 | |
| Step | tool or rail | 2018 | San Francisco Bay Area | Youth fintech app, acquired by Beast Industries | Acquired | 1 | |
| Beacons | tool or rail | 2019 | San Francisco Bay Area | Creator storefront and link in bio platform | Active | 1 | |
| Dispo | tool or rail | 2019 | Los Angeles | Photo sharing app | Active | 2 | |
| Fourthwall | tool or rail | 2019 | Los Angeles | Creator storefront and merch platform | Active | 1 | |
| NGL Collective | media company | New York | Latino digital media company, John Leguizamo and David Chitel | Active | 1 | ||
| Nebula | platform | 2019 | New York | Creator owned subscription video platform | Active | 1 | |
| Rogue Rocket | media company | 2019 | Los Angeles | Creator owned news company, Philip DeFranco | Active | 3 | |
| Sixteenth | agency | 2019 | Outside the United States | Creator management company, Whalar Group | Active | 1 | |
| Spotter | MCN | 2019 | Los Angeles | Creator catalog financing and monetization | Active | 10 | |
| TalentX Entertainment | agency | 2019 | Los Angeles | Talent management, Sway House operator | Dormant | 6 | |
| Trend Management | agency | 2019 | Houston | Creator talent management, Nashville office | Active | 1 | |
| Watcher Entertainment | media company | 2019 | Los Angeles | Creator owned digital studio | Active | 2 | |
| Creative Juice | tool or rail | 2020 to 2024 | Austin | Creator banking and funding startup | Acquired | 2 | |
| GG Talent Group | agency | 2020 to 2024 | Naperville, Illinois | Gaming talent management, acquired by Loaded | Acquired | 1 | |
| Michael Gruen | agency | 2020 | Los Angeles | Executive, founder of TalentX Entertainment | Active | 1 | |
| Mogul Moves | media company | 2020 | Los Angeles | Creator owned events and content company | Active | 1 | partial |
| Nateland Entertainment | media company | 2020 | Nashville | Creator owned podcast network, production company and experiences developer | Active | 3 | |
| Preffy | tool or rail | 2020 | Nashville | Creator contest platform for song campaigns | Acquired | 1 | partial |
| Stan Store | tool or rail | 2020 | Los Angeles | Creator storefront for digital products and coaching | Active | 1 | |
| Stir | tool or rail | 2020 to 2023 | San Francisco Bay Area | Creator revenue splitting and payments tool | Closed | 3 | |
| YouTube BrandConnect | tool or rail | 2020 | San Francisco Bay Area | YouTube's in house brand deal program | Active | 2 | |
| Creator Camp (CAMP Film + Fest, Camp Studios) | media company | 2021 | Austin | Creator run film studio and festival | Active | 2 | |
| Holler Boy Records | media company | 2021 to 2022 | Nashville | Creator owned record label, inactive | Dormant | 1 | |
| Meta creator bonuses and Reels Play | tool or rail | 2021 | San Francisco Bay Area | Bonus programs on Facebook and Instagram | Active | 2 | partial |
| Midnight Society | media company | 2021 to 2025 | Los Angeles | Game studio | Closed | 1 | |
| Most Valuable Promotions | media company | 2021 | Puerto Rico | Boxing promoter, creator owned | Active | 2 | |
| OpenStore | tool or rail | 2021 to 2025 | South Florida | Shopify brand aggregator, wound down to a single brand | Wound down | 1 | |
| Underscore Talent | agency | 2021 | Los Angeles | Creator management company | Active | 4 | |
| Whop | tool or rail | 2021 | New York | Digital product and community marketplace | Active | 1 | |
| Offbrand | media company | 2022 | Los Angeles | Creator owned games publisher, events arm closed | Active | 1 | |
| LFM Management | agency | New York | Streamer management company, absorbed by Night | Acquired | 4 | ||
| Mad Mushroom | media company | 2023 | Austin | Creator owned indie game publisher, OTK Network | Active | 1 | |
| Mavn | tool or rail | 2023 | South Florida | Creator management software for festivals and events | Active | 1 | |
| Mythic Talent | agency | 2023 | Austin | Creator talent management, gaming and streaming | Active | 3 | |
| Pixel Playground | media company | 2023 | South Florida | Roblox game studio, Misfits Gaming with Karl Jacobs and KreekCraft | Active | 1 | |
| Street Economics® | tool or rail | 2023 | South Florida | AI economic intelligence platform | Active | 2 | partial |
| Unwell | media company | 2023 | Los Angeles | Creator owned podcast and media network, Alex Cooper | Active | 4 | |
| Monica Khan | person | San Francisco Bay Area | Creator economy executive and advisor | Active | 5 | ||
| Party Up Media (Death Battle) | media company | 2024 | Austin | Creator owned production company for the Death Battle web series | Active | 2 | partial |
| Experiential Supply Co | agency | Los Angeles | Experiential and live events agency, acquired by Night | Acquired | 1 | ||
| Fox Creator Studios | media company | 2025 | Los Angeles | Fox Corporation studio for creator led programming | Active | 1 | partial |
| Versant Media Group | media company | 2026 | New York | Cable network spin off from Comcast | Active | 1 | |
| musiccitiesconcerts.com | media company | 2026 | South Florida | Web property, concert listings and scene references | Active | 1 | partial |
| Adidas | brand | 1949 | Outside the United States | Athletic apparel, Germany, US HQ Portland | Active | 1 | partial |
| Callaway Golf (Topgolf Callaway Brands) | manufacturer | 1982 | San Diego | Golf equipment maker, creator co branded clubs | Active | 1 | |
| CeraVe | brand | 2005 | New York | Skincare brand, L'Oréal, New York | Active | 1 | |
| Chipotle | brand | 1993 | Los Angeles | Restaurant chain, Newport Beach California | Active | 1 | |
| CoverGirl | brand | 1961 | New York | Cosmetics brand, Coty | Active | 1 | |
| Custom Ink | manufacturer | 2000 | Fairfax, Virginia | Custom apparel printer, Fairfax, Virginia | Active | 1 | |
| Epic Games | brand | 1991 | Raleigh | Game developer, Fortnite, Cary North Carolina | Active | 2 | |
| Hollister | brand | 2000 | Columbus | Apparel brand, Abercrombie & Fitch, Columbus Ohio | Active | 3 | |
| Hugo Boss | brand | 1924 | Outside the United States | Fashion house, Metzingen Germany | Active | 1 | |
| Invisalign | brand | 1997 | Phoenix | Clear aligner brand, Align Technology, Tempe Arizona | Active | 1 | |
| Lancome | brand | 1935 | Outside the United States | Cosmetics brand, L'Oreal | Active | 1 | |
| Machu Picchu Foods | manufacturer | 2000 | Outside the United States | Chocolate manufacturer, Lima Peru, makes Feastables bars | Active | 1 | partial |
| Maybelline | brand | 1915 | New York | Mass cosmetics brand, L'Oréal, New York | Active | 1 | |
| Minhas Craft Brewery | manufacturer | 1845 | Monroe, Wisconsin | Contract brewery, Monroe Wisconsin, first producer of Happy Dad | Active | 1 | |
| Mornflake | manufacturer | 1675 | Outside the United States | Cereal manufacturer, Crewe England, makes Best cereal | Active | 1 | |
| Nike | brand | 1964 | Portland | Athletic apparel | Active | 2 | |
| Red Bull | brand | 1987 | Outside the United States | Energy drink, creator sponsor | Active | 4 | |
| Refresco | manufacturer | 1999 | Truesdale, Missouri | Contract beverage bottler, Truesdale Missouri plant | Active | 1 | |
| Sprecher Brewing | manufacturer | 1985 | Milwaukee | Brewery and beverage maker, Milwaukee | Active | 1 | |
| Wingstop | brand | 1994 | Dallas Fort Worth | Restaurant chain, esports sponsor | Active | 1 | |
| Morphe | brand | 2008 | Los Angeles | Cosmetics brand and retailer, creator collaboration model | Active | 8 | |
| FanDuel | brand | 2009 | New York | Sports betting operator, creator sponsor | Active | 1 | |
| Onnit | brand | 2010 to 2021 | Austin | Supplement and fitness brand, podcast built | Acquired | 4 | |
| Ipsy | brand | 2011 | San Francisco Bay Area | Beauty subscription company, creator founded, BFA Industries | Active | 5 | |
| Bang Energy | brand | 2012 to 2022 | South Florida | Energy drink brand, creator marketing driven | Bankrupt | 4 | |
| G Fuel | brand | 2012 | New York | Gaming energy drink, Gamma Labs, Long Island New York | Active | 4 | |
| Bethany Mota for Aéropostale | brand | 2013 to 2016 | New York | Licensed apparel line at Aéropostale, early creator retail | Closed | 2 | partial |
| Dr. Squatch | brand | 2013 | Los Angeles | DTC brand built on creator advertising | Acquired | 2 | |
| EM Cosmetics | brand | 2013 | Los Angeles | Cosmetics brand, creator owned, formerly L'Oréal | Active | 3 | |
| Ridge | brand | 2013 | Los Angeles | Wallet and everyday carry brand, creator equity partner | Active | 2 | |
| ColourPop | brand | 2014 | Los Angeles | Cosmetics brand, Seed Beauty house brand built on creator collaborations | Active | 5 | |
| Jeffree Star Cosmetics | brand | 2014 | Los Angeles | Cosmetics brand, creator owned, direct to consumer | Active | 6 | |
| Killer Merch | manufacturer | 2014 | Los Angeles | Merchandise producer and fulfillment, Chatsworth Los Angeles | Active | 5 | partial |
| Kittenish | brand | 2014 | Nashville | Apparel brand, creator owned | Active | 1 | partial |
| Seed Beauty | manufacturer | 2014 | Los Angeles | Vertically integrated beauty manufacturer, Oxnard California | Active | 2 | |
| ShipMonk | manufacturer | 2014 | South Florida | Third party logistics and fulfillment for direct to consumer brands | Active | 1 | |
| Sidemen Clothing | brand | 2014 | Outside the United States | Apparel brand, creator collective owned, London | Active | 1 | |
| Zoella Beauty | brand | 2014 | Outside the United States | Bath and beauty brand, creator licensed, UK | Dormant | 1 | partial |
| Kylie Cosmetics | brand | 2015 | Los Angeles | Cosmetics brand, celebrity owned, the creator brand template | Active | 6 | |
| Quidd | brand | 2015 | New York | Digital collectibles app | Active | 1 | |
| Congo Brands | manufacturer | 2016 | Louisville | Beverage brand operator and manufacturer, Louisville | Active | 6 | |
| Full Send | brand | 2017 | South Florida | Apparel and drop merchandise brand, Nelk | Active | 2 | partial |
| Maverick by Logan Paul | brand | 2017 | Los Angeles | Apparel brand, creator owned | Active | 2 | |
| Teddy Fresh | brand | 2017 | Los Angeles | Apparel brand, creator owned | Active | 1 | partial |
| Uncommon James | brand | 2017 | Nashville | Jewelry and home brand, creator owned | Active | 1 | |
| Alani Nu | brand | 2018 | Louisville | Energy drink and supplement brand, fitness creator founded | Acquired | 5 | |
| Cloak | brand | 2018 | Los Angeles | Gaming apparel, creator owned | Active | 2 | |
| Creator Warehouse | manufacturer | 2018 | Outside the United States | Product design and merchandise subsidiary, Linus Media Group, Surrey BC | Active | 2 | |
| Halo Beauty | brand | 2018 | Los Angeles | Beauty supplement brand, creator co founded | Active | 1 | |
| LTTStore | brand | 2018 | Outside the United States | Creator merchandise and tools brand, Linus Tech Tips | Active | 2 | |
| Lunar Beauty | brand | 2018 | Los Angeles | Cosmetics brand, creator owned | Active | 2 | partial |
| Reef | manufacturer | 2018 | South Florida | Dark kitchen operator, Miami, produced Sides | Active | 1 | partial |
| Seek Discomfort | brand | 2018 | Los Angeles | Apparel brand, Yes Theory | Active | 1 | partial |
| Sisters Apparel | brand | 2018 | Los Angeles | Apparel brand, creator owned | Dormant | 1 | partial |
| The Inkey List | manufacturer | 2018 | Outside the United States | Skincare company, London, developed Selfless by Hyram | Active | 1 | partial |
| Chamberlain Coffee | brand | 2019 | Los Angeles | Coffee brand, creator owned | Active | 6 | |
| Dragun Beauty | brand | 2019 | Los Angeles | Cosmetics brand, creator owned | Dormant | 1 | partial |
| Forma Brands | brand | 2019 to 2023 | San Francisco Bay Area | Beauty holding company for Morphe, bankrupt 2023 | Acquired | 2 | |
| Madeby Collective | manufacturer | 2019 to 2023 | San Francisco Bay Area | Brand incubator inside Ipsy and BFA Industries | Closed | 2 | |
| Ani Energy | brand | 2020 to 2022 | Los Angeles | Energy drink brand, creator co founded | Closed | 2 | partial |
| Beast Industries | brand | 2020 | Greenville, NC | Creator holding company, Greenville North Carolina | Active | 8 | |
| Forvr Mood | brand | 2020 | Los Angeles | Candle and self care brand, creator owned | Active | 2 | partial |
| Higround | brand | 2020 | Los Angeles | Gaming keyboard brand, acquired by 100 Thieves | Active | 3 | |
| Item Beauty | brand | 2020 to 2023 | San Francisco Bay Area | Cosmetics brand, creator fronted, incubated by Ipsy | Closed | 4 | |
| MrBeast Burger | brand | 2020 to 2024 | Orlando | Virtual restaurant brand, licensed creator name | Wound down | 6 | |
| One/Size | brand | 2020 | Los Angeles | Cosmetics brand, creator co founded with Luxury Brand Partners | Active | 2 | |
| Top of the Mornin' Coffee | brand | 2020 | Los Angeles | Coffee brand, creator owned | Active | 1 | |
| Virtual Dining Concepts | manufacturer | 2020 | Orlando | Virtual restaurant operator, Orlando | Active | 3 | |
| CryptoZoo | brand | 2021 to 2024 | Puerto Rico | NFT game, failed | Closed | 1 | |
| Feastables | brand | 2021 | Greenville, NC | Snack brand, creator owned, Beast Industries | Active | 11 | |
| Happy Dad Hard Seltzer | brand | 2021 | Los Angeles | Hard seltzer brand, creator co owned | Active | 6 | |
| Scorpio Logistics | manufacturer | 2021 | Casper, Wyoming | Fulfillment company, Casper Wyoming | Active | 1 | |
| Selfless by Hyram | brand | 2021 | Honolulu | Skincare brand, creator co owned with The Inkey List | Dormant | 3 | |
| Sides | brand | 2021 | Outside the United States | Chicken restaurant brand, creator collective owned, UK | Active | 4 | |
| XIX Vodka | brand | 2021 | Outside the United States | Vodka brand, creator collective owned, UK | Active | 2 | |
| Betr | brand | 2022 | South Florida | Sports betting and media company, creator co founded | Active | 2 | |
| D'Amelio Brands | brand | 2022 | Los Angeles | Creator family holding company | Active | 4 | |
| Joyride Sweets | brand | 2022 | Sugar Land, Texas | Low sugar candy, creator co owned | Active | 2 | |
| Juvee | brand | 2022 | Los Angeles | Energy drink brand, spun out of 100 Thieves | Acquired | 3 | |
| Prime Hydration | brand | 2022 | Louisville | Beverage brand, creator co owned, operated by Congo Brands | Active | 17 | |
| SipMargs | brand | 2022 | South Florida | Canned margarita brand, creator investor | Active | 4 | partial |
| Starforge Systems | brand | 2022 | Austin | Prebuilt gaming PCs, creator owned | Active | 1 | |
| Be Happy Snacks | brand | 2023 | Los Angeles | Flavored popcorn brand, creator fronted, D'Amelio Brands | Active | 3 | |
| D'Amelio Footwear | brand | 2023 | Los Angeles | Footwear brand, creator family owned | Dormant | 2 | |
| Myna Snacks | brand | 2023 to 2025 | Los Angeles | Snack brand, creator owned | Dormant | 1 | |
| Nex Playground | brand | 2023 | San Francisco Bay Area | Motion gaming console, Dude Perfect licensee | Active | 1 | |
| Ai Energy | brand | 2024 | South Florida | Energy drink, Jack Owoc's post Bang company | Active | 1 | |
| Best Cereal | brand | 2024 | Outside the United States | Breakfast cereal, creator collective owned, UK | Active | 3 | |
| Lunchly | brand | 2024 | Greenville, NC | Packaged lunch kit, creator co owned | Active | 8 | |
| W | brand | 2024 | Los Angeles | Men's body care brand, creator owned, Walmart line | Active | 3 | |
| POV Beauty | brand | 2025 | Boston | Cosmetics, creator co founded | Active | 2 | |
| Tone | brand | 2025 | Atlanta | Skincare, AMP owned | Active | 2 | |
| Unwell Hydration | brand | 2025 to 2026 | Los Angeles | Electrolyte drink, creator owned | Closed | 1 | |
| Reale Actives | brand | 2026 | South Florida | Skincare, creator owned | Active | 2 | |
| 7-Eleven | retailer | 1927 | Dallas Fort Worth | Convenience chain, Irving Texas | Active | 3 | |
| Aldi | retailer | 1946 | Outside the United States | Discount grocer, Germany, US HQ Batavia Illinois | Active | 1 | |
| Amazon | retailer | 1994 | Seattle | E commerce and streaming, Seattle | Active | 13 | |
| Anaheim Convention Center | venue | 1967 | Los Angeles | Convention venue, Anaheim | Active | 1 | |
| Asda | retailer | 1965 | Outside the United States | UK supermarket, Leeds | Active | 1 | |
| Best Buy | retailer | 1966 | Minneapolis | Electronics retailer, Richfield Minnesota | Active | 1 | partial |
| CAA Nashville | venue | 1991 | Nashville | Talent agency office with touring, brand and creators departments | Active | 2 | |
| Costco | retailer | 1983 | Seattle | Warehouse club, Issaquah Washington | Active | 2 | |
| Dick's Sporting Goods and Golf Galaxy | retailer | 1948 | Coraopolis, Pennsylvania | Sporting goods chain, creator golf brand shelf | Active | 1 | |
| DreamHack | event | 1994 | Outside the United States | Gaming festival operator, ESL group | Active | 1 | partial |
| Dunkin' | retailer | 1950 | Boston | Coffee and donut chain, Canton Massachusetts | Active | 1 | |
| GameStop | retailer | 1984 | Dallas Fort Worth | Video game retailer, Grapevine Texas | Active | 2 | partial |
| Kaseya Center | venue | 1999 | South Florida | Miami-Dade County arena, formerly FTX Arena | Active | 1 | |
| Kroger | retailer | 1883 | Cincinnati | Grocery chain, Cincinnati Ohio | Active | 2 | partial |
| Northern Texas PGA | event | 1922 | Dallas Fort Worth | PGA section and junior tour operator headquartered at PGA Frisco | Active | 1 | partial |
| SXSW | event | 1987 | Austin | Festival and conference, Austin | Active | 2 | |
| Sephora | retailer | 1970 | San Francisco Bay Area | Prestige beauty retailer, LVMH, US HQ San Francisco | Active | 6 | |
| South Beach Wine and Food Festival | event | 2002 | South Florida | Food festival with a creator program, FoodieCon | Active | 1 | |
| Target | retailer | 1962 | Minneapolis | Mass retailer, Minneapolis | Active | 10 | |
| Tesco | retailer | 1919 | Outside the United States | UK supermarket, Welwyn Garden City | Active | 2 | |
| Ulta Beauty | retailer | 1990 | Chicago | Beauty retailer, Bolingbrook Illinois | Active | 6 | |
| Walgreens | retailer | 1901 | Chicago | Drugstore chain, Deerfield Illinois | Active | 1 | partial |
| Walmart | retailer | 1962 | Bentonville, Arkansas | Mass retailer, first shelf for creator food and beverage brands | Active | 9 | |
| YouTube headquarters, San Bruno | venue | 2006 | San Francisco Bay Area | Corporate headquarters | Active | 1 | |
| AT&T Stadium | venue | 2009 | Dallas Fort Worth | Cowboys stadium, creator boxing venue | Active | 4 | |
| Streamy Awards | event | 2009 | Los Angeles | Online video awards show | Dormant | 1 | |
| Summer in the City | event | 2009 | Outside the United States | YouTube convention, London | Dormant | 1 | partial |
| Hispanicize | event | 2010 to 2019 | South Florida | Latino creator and media conference, Miami | Dissolved | 1 | |
| VidCon | event | 2010 | Los Angeles | Online video convention, Anaheim | Active | 10 | |
| Playlist Live | event | 2011 to 2023 | Orlando | Creator fan convention, Orlando | Closed | 1 | |
| RTX | event | 2011 to 2023 | Austin | Rooster Teeth fan convention | Closed | 1 | |
| Beautycon | event | 2013 | Los Angeles | Beauty creator festival | Active | 1 | partial |
| Patreon headquarters, San Francisco | venue | 2013 | San Francisco Bay Area | Corporate headquarters | Active | 1 | |
| YouTube Space LA | venue | 2013 to 2021 | Los Angeles | Free production studio for creators, Playa Vista | Closed | 1 | |
| Rooster Teeth Stage 5, Austin Studios | venue | 2014 to 2024 | Austin | Production studio | Closed | 1 | |
| Vulcan Gas Company | venue | 2014 | Austin | Sixth Street club, Kill Tony home 2021 to 2023 | Active | 1 | |
| YouTube Space New York | venue | 2014 to 2021 | New York | Free production studio for creators, Chelsea Market | Closed | 1 | |
| Night Media, Dallas origin office | venue | 2015 | Dallas Fort Worth | Talent management headquarters, MrBeast's first manager | Active | 1 | |
| TwitchCon | event | 2015 | San Diego | Twitch creator and fan convention | Active | 1 | |
| UTA Nashville | venue | 2015 | Nashville | Talent agency office, music and comedy touring | Active | 1 | |
| ComplexCon | event | 2016 | Las Vegas | Streetwear and culture festival | Active | 2 | partial |
| DreamHack Austin | event | 2016 to 2018 | Austin | Gaming and esports festival, Austin Convention Center | Closed | 1 | |
| FaZe House, Hollywood Hills | venue | 2016 to 2020 | Los Angeles | Esports and creator house | Closed | 1 | |
| Mythical Entertainment studio, Burbank | venue | 2016 | Los Angeles | Production studio and headquarters | Active | 2 | |
| The Star in Frisco | venue | 2016 | Dallas Fort Worth | Dallas Cowboys headquarters campus and creator economy office cluster | Active | 4 | |
| 10X Growth Conference | event | 2017 | South Florida | Business conference run by Grant Cardone | Active | 1 | |
| Clout House | venue | 2017 to 2020 | Los Angeles | FaZe Clan creator house, Los Angeles | Closed | 1 | |
| Team 10 house | venue | 2017 to 2019 | Los Angeles | Creator house, Beverly Grove then Calabasas | Closed | 2 | partial |
| Esports Stadium Arlington | venue | 2018 | Dallas Fort Worth | City owned esports arena, 100,000 square feet, 2,500 seats | Active | 3 | |
| MrBeast studios, Greenville | venue | 2018 | Greenville, NC | Production campus and headquarters | Active | 2 | partial |
| TanaCon | event | 2018 to 2018 | Los Angeles | Creator convention, failed | Closed | 5 | |
| Complexity Esports Center at The Star (GameStop Performance Center, later Legion by Lenovo Esports Center) | venue | 2019 | Dallas Fort Worth | Esports training headquarters, naming rights sponsored | Active | 1 | |
| Dude Perfect arena tours (Pound It Noggin, Hero, Squad Games) | event | 2019 | Dallas Fort Worth | Creator arena touring business | Active | 4 | |
| Envy Gaming headquarters, Victory Park | venue | 2019 | Dallas Fort Worth | Esports training facility and headquarters sublease, 20,872 square feet | Active | 1 | partial |
| Twitch headquarters, 350 Bush Street | venue | 2019 | San Francisco Bay Area | Corporate headquarters | Active | 1 | |
| 100 Thieves Cash App Compound | venue | 2020 | Los Angeles | Esports and apparel headquarters, Culver City | Active | 1 | partial |
| Hype House mansion, Moorpark | venue | 2020 to 2024 | Los Angeles | Creator house | Closed | 1 | |
| Sway House, Bel Air | venue | 2020 to 2021 | Los Angeles | TikTok creator house | Closed | 1 | |
| TikTok US headquarters, Culver City | venue | 2020 | Los Angeles | US headquarters | Active | 1 | partial |
| Podcast Movement 2021, Nashville | event | 2021 to 2021 | Nashville | Podcast industry conference edition | Closed | 1 | |
| TikTok Nashville office | venue | 2021 to 2026 | Nashville | Platform regional office, Music Row, closed | Closed | 1 | |
| Dude Perfect World headquarters and entertainment destination (plan) | venue | 2022 to 2024 | Dallas Fort Worth | Planned 100 million dollar creator theme park and headquarters, replaced by a smaller HQ | Dormant | 1 | |
| Moody Center | venue | 2022 | Austin | 15,000 seat arena, creator and podcast tour stop | Active | 1 | |
| Comedy Mothership | venue | 2023 | Austin | Comedy club, creator owned | Active | 3 | |
| POSSIBLE | event | 2023 | South Florida | Marketing conference with a creator economy track, Miami Beach | Active | 2 | |
| The Lighthouse | venue | 2023 | Los Angeles | Creator campus, Whalar Group | Active | 1 | partial |
| The Vault Conference | event | 2023 | South Florida | Business conference run by Bet-David Consulting | Active | 1 | partial |
| TikTok Shop | retailer | 2023 | Los Angeles | In app marketplace with creator affiliate commissions | Active | 1 | |
| Beast Games | event | 2024 | Greenville, NC | Streaming competition series, Prime Video | Active | 1 | |
| TPR (Transparent, Premier, Rush) | event | 2024 | US, location not documented | Faith and family concert promoter, Dude Perfect tour promoter | Active | 1 | |
| Dude Perfect HQ, Frisco | venue | 2025 | Dallas Fort Worth | Headquarters and studio, DPHQ3 | Active | 1 | |
| Duetti Nashville office | venue | 2025 | Nashville | Catalog acquisition office on Music Row | Active | 1 | |
| Envy Gaming Performance Lab, Fairview | venue | 2025 | Dallas Fort Worth | Esports training and wellness lab, rental model | Active | 1 | |
| Nateland theme park | venue | 2025 | Nashville | Creator funded theme park, in planning | Active | 1 | |
| Ampersand Studios Nashville | venue | 2026 | Nashville | Creative coworking with podcast studio and creator memberships | Active | 1 | partial |
| Creator Gold | event | Austin | Creator gathering at SXSW | Active | 3 | partial | |
| Good Good Championship (PGA Tour, Austin) | event | 2026 | Austin | PGA Tour FedExCup Fall event, creator title sponsorship withdrawn | Active | 1 | |
| AT&T | acquirer | 1983 | Dallas Fort Worth | Telecom, Otter Media joint venture partner then owner | Active | 3 | |
| Accenture (Accenture Song) | acquirer | 1989 | Outside the United States | Consulting group, buyer of Whalar | Active | 2 | |
| Allen Media Group | acquirer | 1993 | Los Angeles | Byron Allen's media company | Active | 1 | |
| CNN | acquirer | 1980 | Atlanta | News network, acquirer | Active | 1 | |
| Celsius Holdings | acquirer | 2004 | South Florida | Energy drink company, Alani Nu acquirer, Boca Raton | Active | 4 | |
| Comcast NBCUniversal | investor | 1963 | Philadelphia | Cable and media conglomerate, BuzzFeed investor | Active | 3 | |
| Coty Inc. | acquirer | 1904 | New York | Beauty conglomerate, Kylie Cosmetics majority owner | Active | 2 | |
| Dentsu | acquirer | 1901 | Outside the United States | Advertising holding company | Active | 1 | |
| DreamWorks Animation | acquirer | 1994 to 2016 | Los Angeles | Studio, acquirer of AwesomenessTV | Acquired | 3 | |
| E.W. Scripps Company | investor | 1878 | Cincinnati | Broadcaster, Misfits Gaming investor | Active | 1 | |
| Fortress Investment Group | acquirer | 1998 | New York | Credit investor, owner of Vice | Active | 1 | |
| Founders Fund | investor | 2005 | San Francisco Bay Area | Venture capital firm | Active | 2 | |
| acquirer | 1998 | San Francisco Bay Area | YouTube owner | Active | 5 | partial | |
| Hearst | investor | 1887 | New York | Media conglomerate, digital minority investor | Active | 5 | |
| IAC | acquirer | 1995 | New York | Internet holding company | Active | 2 | |
| Index Ventures | investor | 1996 | San Francisco Bay Area | Venture capital firm, Patreon Series A lead | Active | 1 | |
| Informa | acquirer | 1998 | Outside the United States | Events and publishing group, London, VidCon owner | Active | 1 | |
| Insight Partners | investor | 1995 | New York | Growth equity firm | Active | 1 | partial |
| L'Oreal | investor | 1909 | Outside the United States | Beauty conglomerate, Em Cosmetics launch partner | Active | 2 | |
| Logitech | acquirer | 1981 | Outside the United States | Peripherals maker, Streamlabs owner | Active | 1 | |
| Lone Pine Capital | investor | 1997 | Greenwich, Connecticut | Hedge fund and growth investor | Active | 1 | |
| Microsoft | acquirer | 1975 | Seattle | Xbox owner, Mixer acquirer | Active | 3 | |
| Monster Beverage | acquirer | 2002 | Los Angeles | Energy drink company, Corona, California | Active | 1 | |
| Penn Entertainment | acquirer | 1972 | Philadelphia | Casino operator, Barstool owner 2020 to 2023 | Active | 2 | |
| PepsiCo | investor | 1965 | New York | Beverage company, distributor and minority investor in Celsius | Active | 1 | |
| ProSiebenSat.1 Media | acquirer | 2000 | Outside the United States | German broadcaster, Collective Digital Studio acquirer | Active | 2 | partial |
| Publicis Groupe | acquirer | 1926 | Outside the United States | Advertising holding company, Influential acquirer | Active | 2 | partial |
| RTL Group | acquirer | 2000 | Outside the United States | European broadcaster, MCN investor | Active | 2 | |
| Razer | acquirer | 2005 | Los Angeles | Gaming hardware company, Irvine and Singapore | Active | 1 | |
| Sazerac Company | acquirer | 1850 | Louisville | Spirits company, Buffalo Trace and BuzzBallz owner, SipMargs investor and distributor | Active | 1 | |
| Silver Lake | acquirer | 1999 | San Francisco Bay Area | Private equity firm, owner of Endeavor and WME | Active | 1 | |
| Spark Capital | investor | 2005 | San Francisco Bay Area | Venture capital firm | Active | 1 | |
| Summit Partners | investor | 1984 | Boston | Growth equity firm | Active | 2 | |
| TPG Capital | investor | 1992 | San Francisco Bay Area | Private equity firm | Active | 2 | |
| The Onion (Global Tetrahedron) | acquirer | 1988 | Chicago | Satirical publisher, Infowars buyer | Active | 1 | partial |
| The Walt Disney Company | acquirer | 1923 | Los Angeles | Media conglomerate, Maker Studios acquirer | Active | 3 | |
| Tiger Global Management | investor | 2001 | New York | Hedge fund and growth investor | Active | 1 | partial |
| Trusted Media Brands | acquirer | 1922 | New York | Reader's Digest parent, Jukin owner | Active | 1 | |
| Unilever | acquirer | 1929 | Outside the United States | Consumer goods conglomerate, London | Active | 2 | |
| Verizon | investor | 1983 | New York | Telecom, go90 era digital media investor | Active | 4 | |
| Viz Media | acquirer | 1986 | San Francisco Bay Area | Anime and manga publisher | Active | 1 | |
| Vobile Group | acquirer | 2005 | Outside the United States | Content protection company, Hong Kong listed | Active | 1 | |
| Vox Media | acquirer | 2005 | New York | Digital publisher, Group Nine acquirer | Active | 1 | |
| WPP | acquirer | 1985 | Outside the United States | Advertising holding company | Active | 1 | |
| Kartoon Studios (Genius Brands) | acquirer | 2006 | Los Angeles | Children's animation company | Active | 1 | |
| Stadiumred Group | acquirer | 2007 | New York | Marketing holding company | Active | 1 | |
| TPG Growth | investor | 2007 | San Francisco Bay Area | Growth equity arm of TPG, San Francisco | Active | 1 | |
| Texas Moving Image Industry Incentive Program | investor | 2007 | Austin | State production grant administered by the Texas Film Commission | Active | 1 | |
| SiriusXM | acquirer | 2008 | New York | Satellite radio and podcast company | Active | 6 | |
| Andreessen Horowitz | investor | 2009 | San Francisco Bay Area | Venture capital firm | Active | 4 | |
| Dallas Cowboys (Jerry Jones) | investor | Dallas Fort Worth | NFL franchise, esports owner | Active | 3 | ||
| Thrive Capital | investor | 2009 | New York | Venture capital firm, Patreon Series B lead | Active | 1 | |
| Sprout Social | acquirer | 2010 | Chicago | Social media management software, Tagger owner | Active | 1 | |
| The Chernin Group | investor | 2010 | Los Angeles | Media investment firm, TCG | Active | 8 | |
| Blue Ant Media | acquirer | 2011 | Outside the United States | Toronto media company | Active | 1 | |
| Hotmart | acquirer | 2011 | Outside the United States | Brazilian digital product platform, Belo Horizonte | Active | 1 | |
| Slow Ventures | investor | 2011 | San Francisco Bay Area | Venture capital firm with a dedicated creator fund | Active | 1 | |
| ByteDance | acquirer | 2012 | Outside the United States | TikTok parent, Beijing | Active | 2 | |
| Otter Media | acquirer | 2014 to 2019 | Los Angeles | Digital media holding company, Chernin and AT&T joint venture | Dissolved | 5 | |
| Super League Enterprise | acquirer | 2014 | Los Angeles | Roblox and gaming media company, buyer of Misfits Ads | Active | 1 | |
| Tether | investor | 2014 | Outside the United States | Stablecoin issuer turned investor, El Salvador | Active | 2 | partial |
| Amaze Holdings | acquirer | 2015 | Los Angeles | Creator commerce software company, owner of Spring | Active | 1 | |
| CuriosityStream | investor | 2015 | New York | Documentary streaming service | Active | 1 | |
| Eldridge Industries | investor | 2015 | Greenwich, Connecticut | Holding company, Todd Boehly | Active | 1 | |
| Project Music (Nashville Entrepreneur Center) | investor | 2015 | Nashville | Music technology accelerator, CMA sponsored | Active | 2 | |
| Topmark Partners | investor | 2015 | Tampa | Growth equity firm | Active | 1 | |
| DAZN | acquirer | 2016 | Outside the United States | Sports streaming group, London | Active | 1 | |
| Latido Networks | acquirer | 2016 | Los Angeles | Latino digital media group | Active | 1 | |
| Utopia Music (Proper Music Group) | acquirer | 2016 | Outside the United States | Music fintech acquirer, Switzerland | Rebranded | 1 | |
| Dan Gilbert | investor | Detroit | Investor, Cleveland Cavaliers owner | Active | 1 | ||
| Fuel Venture Capital | investor | 2017 | South Florida | Venture firm, Betr investor | Active | 1 | |
| Hersh Interactive Group (Ken Hersh) | investor | 2017 | Dallas Fort Worth | Family office esports investor | Active | 1 | |
| Imaginary Ventures | investor | 2017 | New York | Consumer brand venture firm, Reale Actives partner | Active | 1 | |
| SoftBank Vision Fund | investor | 2017 | Outside the United States | Growth investor, Tokyo | Active | 5 | |
| DarkZero Esports | acquirer | 2018 | Las Vegas | Esports organization, acquirer | Active | 1 | |
| NTWRK | acquirer | 2018 | Los Angeles | Livestream shopping company, Complex owner | Active | 2 | |
| Wonder | acquirer | 2018 | New York | Food delivery company, Marc Lore | Active | 1 | |
| FTX | investor | 2019 to 2022 | South Florida | Crypto exchange, esports sponsor | Bankrupt | 2 | |
| Paramount Skydance | acquirer | 2019 | New York | Media conglomerate, Viacom successor | Active | 3 | |
| Bitmine Immersion Technologies | investor | 2020 | Atlanta | Cryptocurrency treasury company, Beast Industries investor | Active | 1 | partial |
| GameSquare Holdings | acquirer | 2020 | Dallas Fort Worth | Gaming and esports holding company, Frisco | Active | 3 | |
| Anti Fund | investor | 2021 | Los Angeles | Venture firm, Jake Paul and Logan Paul | Active | 4 | |
| Highmount Capital | investor | 2021 | New York | Private investment firm, Dude Perfect backer | Active | 1 | |
| Breeze | investor | 2022 | Los Angeles | Creator financing firm | Active | 1 | |
| Duetti | investor | 2022 | New York | Catalog buyer and financing platform for independent artists | Active | 1 | |
| Fixated | acquirer | 2022 | Los Angeles | Creator management and production company | Active | 1 | partial |
| Night Capital | investor | 2022 | Los Angeles | Venture fund, Night and The Chernin Group joint venture | Active | 2 | |
| Warner Bros. Discovery | acquirer | 2022 | New York | Media conglomerate, inherited Rooster Teeth and Machinima | Active | 5 | |
| Box Canyon Productions | acquirer | 2023 | Austin | Burnie Burns's production company, Rooster Teeth brand owner | Active | 2 | |
| Jefferies and Cerberus | acquirer | 2023 | New York | Lender group that bought Forma Brands out of bankruptcy | Active | 1 | |
| Creator Sports Capital | investor | 2024 | US, location not documented | Fund at the intersection of creator and sports businesses | Active | 1 | |
| Palm Tree Crew | investor | 2024 | South Florida | Lifestyle, festival and hospitality company with beverage investments, Kygo and Myles Shear | Active | 2 | |
| Compound Creative Holdings | investor | 2026 | Los Angeles | Creator business holding company, CAA and TPG | Active | 2 |
Reference
Value moves, and it leaves a trailSix rungs from attention to a local economyThe MCN era and what replaced itWhere the rungs breakWhere the goods, jobs and events landWhat a city can captureThe manufacturing and retail rungs, edge by edgeConfidence, dates and sourcesIndex of nodesRead it whole
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