Goods · brand
Nike
Athletic apparel · Portland
- Founded
- 1964
- Entered
- 2005
- Placed at
- 2005: founded 1964, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Portland
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source other web
Method
Nike commissions Casey Neistat's Make It Count film in April 2012, an early creator branded film, and signs Kai Cenat in February 2024, the first major athletic deal for a streamer. Both deals treat the creator as a filmmaker or athlete rather than an ad slot.
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The path: money and goods moving
- sponsoredCasey NeistatNike commissions Make It Count for the FuelBand launch and Neistat spends the budget traveling the world; the film is released in April 2012.2012
- sponsoredKai CenatKai Cenat confirms a Nike partnership on stream in February 2024, reported as the first Nike deal for a streamer.2024 to present