Reale Actives
Skincare, creator owned · South Florida
- Founded
- 2026
- Entered
- 2026
- Status 2026
- Active
- Metro
- South Florida
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
Reale Actives is the acne focused skincare brand Alix Earle announces on The Tonight Show on March 24, 2026 and sells direct to consumer from March 31, 2026, developed with the New York consumer investor Imaginary Ventures and run by chief executive Andrea Blieden, formerly of Kiehl's and The Body Shop, with Earle's dermatologist as director of clinical innovation. Four products priced 28 to 39 dollars sell out within hours, with 1 million dollars of sales in the first five minutes and about 5 million by the afternoon as reported by Glossy. It is Earle's first owned product after three years of paid partnerships and equity deals in SipMargs, Gorgie and Poppi. The company's office location, manufacturer and retail partners are not confirmed, so the South Florida placement rests on Earle's base rather than on payroll.
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The path: money and goods moving
- owned byAlix EarleEarle launches the acne skincare brand Reale Actives direct to consumer on March 31, 2026.2026 to present
- backed byImaginary VenturesReale Actives is developed with Imaginary Ventures ahead of its March 2026 launch; the stake is undisclosed. (partly verified)2026 to present