Complexity Gaming

Method

Jason Lake founds Complexity in 2003 and funds it himself, more than $400,000 by 2007. Jerry Jones and John Goff buy it in November 2017 and move it to The Star in Frisco with a GameStop sponsored training center in 2019. GameSquare acquires it in 2021 and sells it back to a Lake led group on March 1, 2024 for $10.36 million, mostly seller financed. It leaves Counter Strike 2 in August 2025 for financial reasons.

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The path: money and goods moving

• acquired byDallas Cowboys (Jerry Jones)Jerry Jones and John Goff buy a majority of Complexity in November 2017 and move it to The Star in Frisco; GameSquare buys the company from the Jones and Goff families in 2021 and sells it back to founder Jason Lake's Global Esports Properties on March 1, 2024 for 10.36 million dollars.2017 to 2021
• sponsored byGameStopGameStop holds naming rights to Complexity's Frisco headquarters from May 20, 2019 until Lenovo's multiyear deal renames the center on March 28, 2022; the end date is inferred from the renaming.2019
• acquired byGameSquare HoldingsGameSquare buys Complexity from the Jones and Goff families in 2021 and sells it to Jason Lake's Global Esports Properties on March 1, 2024 for 10.36 million dollars, 750,000 dollars at closing and a 9.61 million dollar three year seller note.2021 to 2024

Representation, events, tools

• atThe Star in FriscoComplexity moves its headquarters to The Star after the Jones and Goff purchase and opens its training center there on May 20, 2019.2019 to present
• atComplexity Esports Center at The Star (GameStop Performance Center, later Legion by Lenovo Esports Center)Complexity opens the 11,000 square foot GameStop Performance Center on May 20, 2019 and keeps training there as the Legion by Lenovo Esports Center after March 2022.2019 to present