Capital · acquirerpartly verified
Publicis Groupe
Advertising holding company, Influential acquirer · Outside the United States
- Founded
- 1926
- Entered
- 2005
- Placed at
- 2005: founded 1926, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 2 connections
- Confidence
- partial · strongest source other web
Method
Paris based Publicis buys Influential, the Las Vegas creator marketing platform founded in 2014 by Ryan Detert, in July 2024 for a reported price of about 500 million dollars, the largest purchase of an influencer marketing company at the time. Influential's claimed reach is a database of more than 3.5 million creators and roughly 90 percent of the top creators in its categories. Publicis follows with Captiv8 in 2025, folding both into its Publicis Media data stack. The 500 million dollar figure is from press reports rather than a disclosed price.
People: Arthur Sadoun, Ryan Detert
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The path: money and goods moving
- acquiredInfluentialPublicis Groupe announces the purchase of Influential on July 26, 2024 for a reported 500 million dollars and closes in late August 2024.2024
- acquiredCaptiv8Publicis Groupe acquires Captiv8 on May 21, 2025 for undisclosed terms to pair with Influential.2025
Sources (other web): en.wikipedia.org · publicisgroupe.com