Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Capital · acquirer

Accenture (Accenture Song)

Consulting group, buyer of Whalar · Outside the United States

Founded
1989
Entered
2005
Placed at
2005: founded 1989, before the timeline start; shown from 2005
Status 2026
Active
Metro
Outside the United States
Embeddedness
2 connections
Confidence
verified · strongest source primary or company

Method

Accenture, headquartered in Dublin, runs its marketing services under Accenture Song and announces the purchase of the Whalar creator agency on June 8, 2026, closing July 31, 2026 for undisclosed terms. The deal marks the entry of a consulting firm into creator campaigns alongside the advertising holding companies.

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The path: money and goods moving

  • acquiredWhalarAccenture announces the purchase of the Whalar agency on June 8, 2026 and closes it on July 31, 2026 for undisclosed terms.2026
  • came out ofWhalarWhalar co chief executives Emma Harman and Jo Cronk and more than 170 staff move into Accenture Song with the July 2026 close.2026
Sources (primary or company): newsroom.accenture.com