Viral Nation
Influencer marketing agency and talent firm · Outside the United States
- Founded
- 2014
- Entered
- 2014
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source trade or financial press
Method
Joe Gagliese and Mathew Micheli found Viral Nation in 2014 in Mississauga outside Toronto as a talent agency for creators and grow it into a firm that is part talent agency and part marketing agency, paid by commission on its roster of about 330 creators and by fees from roughly 1,000 corporate clients including Tim Hortons, Hasbro, Canon, Anheuser-Busch and Microsoft. It launches its CreatorOS software in 2020 and in 2022 raises 250 million dollars from Todd Boehly's Eldridge and John Ruffolo's Maverix, 150 million up front and 100 million over eighteen months, at a 650 million dollar valuation on about 100 million dollars of prior year revenue. It acquires analytics firm MediaKits, is ranked on Deloitte's Fast 500 in 2023 and 2025, and launches a SocialAI platform in 2026.
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The path: money and goods moving
- backed byEldridge IndustriesEldridge and Maverix invest 250 million dollars in Viral Nation in 2022 at a 650 million dollar valuation.2022