Happy Dad Hard Seltzer

Method

Happy Dad is announced on Memorial Day 2021 by Nelk's Kyle Forgeard with brothers John and Sam Shahidi, with SteveWillDoIt holding a 15 percent stake, and is headquartered in Newport Beach in Orange County. Minhas Craft Brewery in Monroe, Wisconsin cans the first runs in April 2021 and California retail begins June 14, 2021 through BevMo, Mission Liquor, Keg N Bottle and GoPuff, expanding to Nevada, Georgia, Florida, Texas, New York and Canada by August. It sells 698,000 twelve packs in 2021, 2.6 million in 2022 and 3.5 million cases in 2024, moves from wine and spirits distributors to Anheuser-Busch affiliated beer wholesalers in early 2025, reaches all 50 states in August 2025 and becomes the first hard seltzer sponsor of The Joe Rogan Experience in September 2025, with more than 230 million cans sold.

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The path: money and goods moving

• owned byNelkHappy Dad is co founded in 2021 by CEO Sam Shahidi, John Shahidi and Nelk's Kyle Forgeard and is brewed at Minhas Craft Brewery in Monroe, Wisconsin.2021 to present
• made byMinhas Craft BreweryMinhas Craft Brewery in Monroe, Wisconsin cans the first Happy Dad runs in April 2021.2021 to present
• came out ofFull SendThe Full Send merchandise business and audience produce Happy Dad. (partly verified)2021
• stocked by7-ElevenHappy Dad reports Nielsen data placing it fourth in United States convenience store hard seltzer for the 13 weeks to September 6, 2025; the release does not name 7-Eleven and the placement rests on third party delivery listings. (partly verified)2023 to present
• stocked byWalmartWalmart.com lists Happy Dad hard seltzer packs, and the brand cites Nielsen four week data to February 7, 2026 showing 436,384 dollars of Walmart sales, up 15 percent on the year. (partly verified)2024 to present
• sponsoredJoe RoganHappy Dad becomes the first hard seltzer sponsor of The Joe Rogan Experience in September 2025.2025 to present