Forma Brands
Beauty holding company for Morphe, bankrupt 2023 · San Francisco Bay Area
- Founded
- 2019 to 2023
- Entered
- 2019
- Status 2026
- Acquired
- Metro
- San Francisco Bay Area
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
Forma Brands is the holding company formed around Morphe after General Atlantic's 2019 investment, with brands including Morphe, Morphe 2, Jaclyn Cosmetics and a licensed r.e.m. beauty line for Ariana Grande. It files Chapter 11 in Delaware on January 12, 2023 with liabilities between 500 million and 1 billion dollars, having closed all US Morphe stores a week earlier. Jefferies and Cerberus Capital Management provide 33 million dollars of financing and acquire the wholesale, online and international store business for 690 million dollars, ending the r.e.m. beauty license. The rung that broke was concentration in creator collaborators whose scandals in 2020 and 2021 took sales with them. The San Francisco headquarters is not confirmed in a retrieved source.
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The path: money and goods moving
- invested inMorpheForma Brands is the holding company for Morphe until the 2023 bankruptcy sale.2019 to 2023
- acquired byJefferies and CerberusJefferies and Cerberus acquire Forma Brands out of Chapter 11 for 690 million dollars.2023