Goods · brand
Dr. Squatch
DTC brand built on creator advertising · Los Angeles
- Founded
- 2013
- Entered
- 2013
- Status 2026
- Acquired
- Metro
- Los Angeles
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Dr. Squatch is founded in San Diego in 2013 as a natural soap company and grows to about 100 million dollars of annual revenue by 2021 on YouTube and social video advertising, moving its headquarters to Los Angeles. Unilever announces in June 2025 that it will buy the company from Summit Partners for 1.5 billion dollars and closes on November 16, 2025. It is not creator owned, but it is the clearest case of a consumer brand built almost entirely on creator style advertising being absorbed by a legacy company.
People: Jack Haldrup
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The path: money and goods moving
- acquired byUnileverUnilever announces on June 23, 2025 that it will buy Dr. Squatch from Summit Partners for undisclosed terms, reported by the Financial Times at 1.5 billion dollars, and completes the deal on November 16, 2025.2025
- made byShipMonkShipMonk lists Dr. Squatch as a fulfillment customer on its Fort Lauderdale facility page in 2026; the start date of the relationship is not stated. (partly verified)2026