Places · retailer
Sephora
Prestige beauty retailer, LVMH, US HQ San Francisco · San Francisco Bay Area
- Founded
- 1970
- Entered
- 2005
- Placed at
- 2005: founded 1970, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- San Francisco Bay Area
- Embeddedness
- 6 connections
- Confidence
- verified · strongest source other web
Method
Sephora, an LVMH chain with its US headquarters in San Francisco, is the shelf that creator beauty brands treat as validation. Selfless by Hyram and Item Beauty both launch there in summer 2021 across roughly 700 stores in 29 countries and both exit in January 2023, ColourPop makes Sephora its first retail partner in 2017, and One/Size by Patrick Starrr sells there from 2020. The 2023 exits show that the Sephora rung can break in under two years when creator affinity does not translate into repeat purchase.
Open on the map Directory Suggest a correction
The path: money and goods moving
- stocksColourPopSephora announces ColourPop in August 2017 and stocks it from November 2017, the brand's first retail partner after three years online only.2017 to present
- stocksOne/SizeOne/Size launches as a Sephora exclusive online on July 17, 2020 and in 523 stores on July 30, 2020, and remains Sephora exclusive in the United States in 2025. (partly verified)2020 to present
- stocksItem BeautyItem Beauty enters Sephora in summer 2021 and exits in January 2023.2021 to 2023
- stocksSelfless by HyramSephora exclusive in nearly 700 stores from June 2021 until the January 2023 exit.2021 to 2023
- stocksForvr MoodForvr Mood enters Sephora stores and online on July 22, 2021.2021 to present
- stocksPOV BeautyPOV Beauty makes its retail debut at Sephora on September 3, 2026.2026 to present
Sources (other web): beautyindependent.com · en.wikipedia.org