KSI (Olajide Olatunji)
Creator, musician, boxer, beverage co founder · Outside the United States
- Founded
- 2009
- Entered
- 2009
- Placed at
- 2009: first documented activity
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 4 connections
- Confidence
- verified · strongest source trade or financial press
Method
KSI registers his channel in July 2009 and posts FIFA commentary from his bedroom in Watford, England, reaching a million subscribers in 2012 and dropping out of sixth form once AdSense pays monthly. He joins the Sidemen in October 2013 while signed to Polaris, the Maker Studios gaming network, and Forbes ranks him the fifth highest paid YouTuber in 2015. Music follows from 2015 and boxing from 2018, with the professional win over Logan Paul in November 2019 setting up their joint company. Prime Hydration launches in January 2022, Misfits Boxing runs with Wasserman, XIX Vodka launches with the Sidemen in October 2022 and Lunchly with MrBeast and Paul in September 2024. He leaves the Sidemen on May 31, 2026 citing time, judges Britain's Got Talent from February 2026 and buys into Dagenham and Redbridge FC in March 2026.
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The path: money and goods moving
- ownsSidemenKSI is a founding member with an equal share until he leaves on May 31, 2026.2013 to 2026
- came out ofSidemenThe Sidemen audience underwrites KSI's music, boxing and Prime launch.2013 to 2026
- ownsPrime HydrationKSI co founds Prime with Logan Paul in January 2022.2022 to present
- ownsLunchlyKSI co founds Lunchly in September 2024.2024 to present