Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Places · retailer

TikTok Shop

In app marketplace with creator affiliate commissions · Los Angeles

Founded
2023
Entered
2023
Status 2026
Active
Metro
Los Angeles
Embeddedness
1 connections
Confidence
verified · strongest source primary or company

Method

TikTok Shop soft launches in the US in July 2023 and formally in September 2023, letting creators tag products and earn affiliate commissions on videos and livestreams. US shops grow from 4,450 to more than 231,000 by July 2025 and creators earning from sales from 11,800 to 184,000, with pre recorded creator videos driving 66 percent of sales. Momentum Works estimates US merchandise volume above 9 billion dollars in 2024, and monthly US volume reaches about 1.1 billion dollars by July 2025 with sales up 120 percent year on year. It is the fastest growing retail rung for creator brands in 2025 to 2026 and survives the January 2026 joint venture unchanged.

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The path: money and goods moving

  • came out ofTikTokTikTok launches TikTok Shop in the US in September 2023, growing to 231,000 shops and 184,000 selling creators by July 2025.2023
Sources (primary or company): retailtouchpoints.com · thelowdown.momentum.asia