Spotter

Method

Aaron DeBevoise, who ran Machinima with his uncle and co founded StyleHaul, starts Spotter in Culver City in 2019 to pay creators cash up front for the future ad revenue of their existing YouTube videos, giving them capital to hire editors and producers. It raises 762 million dollars in total, including a 200 million dollar Series D led by SoftBank in February 2022 at a 1.7 billion dollar valuation, and reports partners including MrBeast, Dude Perfect, The Try Guys, Kinigra Deon and Jordan Matter. By 2026 it positions itself as a broker of creator TV to advertisers, holding a second annual Showcase in New York in March 2026 and reporting that its top 40 creators release 250 long form episodes a month.

Open on the map Directory Suggest a correction

The path: money and goods moving

• came out ofMachinimaMachinima and StyleHaul co founder Aaron DeBevoise starts Spotter in 2019 to finance YouTube creators against future ad revenue.2019
• came out ofStyleHaulStyleHaul co founder Aaron DeBevoise applies the network era's channel data to Spotter's catalog financing model.2019
• backed bySoftBank Vision FundSoftBank leads Spotter's 200 million dollar Series D in February 2022 at a 1.7 billion dollar valuation.2022
• licensed fromMrBeast (Jimmy Donaldson)MrBeast licenses back catalog ad revenue to Spotter for an upfront payment whose size is not disclosed. (unverified)2022
• licensed fromDude PerfectDude Perfect is among the creators that sell back catalog revenue rights to Spotter for upfront cash. (unverified)2022
• backed byAmazonAmazon makes an undisclosed investment in Spotter announced October 30, 2024 alongside a partnership that introduces creators to Amazon commerce and entertainment; Spotter closes public access to its Studio tool and cuts staff in October 2025. (partly verified)2024
• spawnedMonica KhanExecutive Vice President of Creator Experience at Spotter before leaving for advisory work. (partly verified)to 2024

Representation, events, tools

• representsMrBeast (Jimmy Donaldson)Spotter licenses MrBeast's back catalog for cash up front; the partnership is widely reported but the amount is undisclosed. (partly verified)2021 to present
• representsDude PerfectDude Perfect is among Spotter's named catalog partners.2022 to present
• representsThe Try GuysThe Try Guys are among Spotter's named partners in 2026.2023 to present