Attention · collective
Nelk
Prank and lifestyle crew, beverage owners · South Florida
- Founded
- 2010
- Entered
- 2010
- Placed at
- 2010: first documented activity
- Status 2026
- Active
- Metro
- South Florida
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Kyle Forgeard starts NelkFilmz in Mississauga, Ontario in 2010 and pairs with Jesse Sebastiani in August 2014. The crew moves to Los Angeles, then Orange County, then Miami. Full Send apparel sells in Supreme style drops and is reported near $100 million in annual sales. Happy Dad hard seltzer launches in June 2021, brewed by Minhas in Monroe, Wisconsin, and is a top five seltzer at Total Wine by 2023, with John Shahidi as president and Sam Shahidi as CEO. The Full Send Podcast starts in August 2021.
Open questions: The reported figure of near 100 million dollars in annual Full Send apparel sales appears only in net worth aggregator sites, and no trade or financial source was found; the SteveWillDoIt 15 percent Happy Dad stake is also unsourced above encyclopedia grade.
People: Kyle Forgeard, Jesse Sebastiani, John Shahidi, Stephen Deleonardis
Open on the map Directory Suggest a correction
The path: money and goods moving
- ownsFull SendFull Send is Nelk's merchandise brand with reported annual apparel sales near 100 million dollars. (partly verified)2017 to present
- ownsHappy Dad Hard SeltzerHappy Dad is co founded in 2021 by CEO Sam Shahidi, John Shahidi and Nelk's Kyle Forgeard and is brewed at Minhas Craft Brewery in Monroe, Wisconsin.2021 to present
Sources (primary or company): en.wikipedia.org · tubefilter.com · happydad.com · brewbound.com · forbes.com