Goods · brand
Best Cereal
Breakfast cereal, creator collective owned, UK · Outside the United States
- Founded
- 2024
- Entered
- 2024
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 3 connections
- Confidence
- verified · strongest source trade or financial press
Method
Best launches on March 3, 2024 as the Sidemen's cereal, manufactured by Mornflake in Cheshire and sold exclusively at Tesco for 2 pounds a box in Choco Crunch and Caramel Gold, with a share of profits to the charity Magic Breakfast. It is a clean example of a creator brand whose factory, retailer and charity all sit in the UK.
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The path: money and goods moving
- owned bySidemenBest cereal launches in 2024 and is stocked at Tesco. (partly verified)2024 to present
- made byMornflakeMornflake manufactures Best in Crewe.2024 to present
- stocked byTescoBest launches exclusively at Tesco at 2 pounds a box.2024 to present
Sources (trade or financial press): dexerto.com · en.wikipedia.org