Walmart
Mass retailer, first shelf for creator food and beverage brands · Bentonville, Arkansas
- Founded
- 1962
- Entered
- 2005
- Placed at
- 2005: founded 1962, before the timeline start; shown from 2005
- Status 2026
- Active
- Embeddedness
- 9 connections
- Confidence
- verified · strongest source primary or company
Method
Walmart is headquartered in Bentonville, Arkansas, outside every metro on this map, runs more than 10,900 stores, and its buying office is the single most important destination for creator packaged goods. Feastables sells on Walmart.com from its January 29, 2022 launch and rolls into stores in September 2022. Prime Hydration+ sticks reach Walmart first in September 2022 at 8.98 dollars a box with a reported 500,000 dollars of first week sales. Chamberlain Coffee's canned lattes launch as a Walmart exclusive in April 2023, Be Happy Snacks popcorn launches exclusively at Walmart on October 26, 2023, W by Jake Paul launches as a Walmart exclusive on June 12, 2024 priced under 10 dollars, and Lunchly kits, snack kits and frozen sandwiches are on Walmart.com by 2026. Happy Dad cites Nielsen data for its Walmart hard seltzer sales. A Walmart placement is where creator attention converts into trucking, warehousing and store labor in places the creator has never visited.
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The path: money and goods moving
- stocksPrime HydrationPrime Hydration+ stick packs arrive first at Walmart in September 2022 at 8.98 dollars a box, with Vitamin Shoppe following; BevNET reports about 500,000 dollars of Walmart sales in the first week. Walmart also lists the bottles.2022 to present
- stocksFeastablesWalmart.com carries the MrBeast Bar at 2.98 dollars from the January 29, 2022 launch alongside feastables.com and Gopuff; store shelves follow in September 2022 with a vegan cookie at 4.48 dollars.2022 to present
- stocksChamberlain CoffeeChamberlain Coffee launches a four flavor canned oat and almond latte line as a Walmart exclusive in April 2023 at 2.98 dollars a can, in stores and on Walmart.com.2023 to present
- stocksBe Happy SnacksD'Amelio Foods launches Be Happy Snacks popcorn on October 26, 2023 exclusively at Walmart stores and Walmart.com at 3.98 dollars, with Albertsons banners added in June 2024.2023 to present
- stocksDude PerfectDude Perfect launches a games and toys line, including its first board game, at the front of Walmart stores on October 21, 2023; the licensed manufacturer is not named in the announcement. (partly verified)2023 to present
- stocksLunchlyLunchly launches in late September 2024 with Kroger and Albertsons named as first stockists and Walmart and Target announced to follow; Walmart.com lists ten Lunchly kits, snack kits and Lil Sammies frozen sandwiches at 2.96 to 6.84 dollars by 2026. The co packer is not identified. (partly verified)2024 to present
- stocksWW, co founded by Jake Paul and Geoffrey Woo with chief executive Woodie Hillyard, launches June 12, 2024 exclusively at Walmart and Walmart.com priced under 10 dollars an item after rolling onto shelves from early June.2024 to present
- stocksHappy Dad Hard SeltzerWalmart.com lists Happy Dad hard seltzer packs, and the brand cites Nielsen four week data to February 7, 2026 showing 436,384 dollars of Walmart sales, up 15 percent on the year. (partly verified)2024 to present
- stocksJessie James DeckerDecker's Just Feed Me cookware line sells in Walmart stores nationwide according to her August 2026 Nashville Lifestyles profile; the launch date is not confirmed. (partly verified)2025 to present