Attention · creator
Shane Dawson
YouTube creator, documentarian · Los Angeles
- Founded
- 2008
- Entered
- 2008
- Placed at
- 2008: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 6 connections
- Confidence
- verified · strongest source trade or financial press
Method
Shane Dawson launches ShaneDawsonTV in March 2008 at 19 and is one of the earliest partner program earners. Simon & Schuster publishes I Hate Myselfie in 2015 and It Gets Worse in July 2016, both sold at Target. The documentary series on Jeffree Star from 2018 leads to the Conspiracy palette in November 2019, which sells out on launch. The rung breaks on June 26, 2020: after his apology for blackface and comments about minors, Target pulls both books on June 29 and YouTube suspends monetization on all three channels on June 30. He returns in October 2021 with a reduced audience and no retail products.
People: Shane Dawson
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The path: money and goods moving
- stocksTargetTarget carries Dawson's two Simon & Schuster books until removing them in late June 2020, reported by WWD alongside Morphe's pause on the Conspiracy collection.2015 to 2020
- paid byVesselShane Dawson posts early access videos on Vessel for a subscription share plus ads until the service closes in October 2016.2015 to 2016
- spawnedJeffree StarDawson's 2018 documentary series leads to the joint Conspiracy palette and Morphe's 2020 exit from both.2018 to 2020
- made byKiller MerchKiller Merch produces Shane Dawson merchandise including the Conspiracy collection. (partly verified)2019 to present
- licensed toJeffree Star CosmeticsThe Conspiracy collection with Shane Dawson launches in November 2019 with reported launch sales of about 35 million dollars. (partly verified)2019
Representation, events, tools
- atTanaConDawson appears at TanaCon and produces the three part documentary on its failure.2018