Attention · collective
AMP (Any Means Possible)
Streaming crew, skincare owners · Atlanta
- Founded
- 2019
- Entered
- 2019
- Placed at
- 2019: first documented activity
- Status 2026
- Active
- Metro
- Atlanta
- Embeddedness
- 6 connections
- Confidence
- verified · strongest source trade or financial press
Method
Fanum, Duke Dennis, Agent00, Chrisnxtdoor and ImDavisss form AMP in 2019 and Kai Cenat joins in 2020. The crew buys a $2.7 million Atlanta house in 2022 as its production base. Bang Energy signs them in June 2024 and a $30 million Tribeca penthouse evicts them after four days in August 2024. Tone skincare launches in February 2025 with the agency Night and reaches Target nationwide in July 2025, the same month as the AMP Summer marathon in San Antonio.
People: Fanum, Duke Dennis, Agent00, Kai Cenat, Chrisnxtdoor, ImDavisss
Open on the map Directory Suggest a correction
The path: money and goods moving
- owned byKai CenatKai Cenat joins AMP in 2020 and is one of its owners.2020 to present
- spawnedKai CenatFanum recruits Cenat into AMP in 2020, the base for his Twitch career.2020 to present
- sponsored byBang EnergyBang Energy, by then owned by Monster and based in Corona, California, announces on June 7, 2024 that the six AMP members become ambassadors and creative leads, the largest brand partnership in Bang's history; an AMP flavor, Bang Any Means Orange, follows.2024
- ownsToneAMP launches the personal care line Tone with Night in February 2025 and Target carries 16 items from July 7, 2025.2025 to present
Representation, events, tools
- represented byLFM ManagementLFM manages the AMP collective, which moves to Night with the August 2023 acquisition.to 2023
- represented byNightNight manages the AMP collective from August 2023 and co develops the TONE personal care brand with its members.2023 to present