Attention · creator
Joe Rogan
Podcaster, comedy club owner · Austin
- Founded
- 2009
- Entered
- 2009
- Placed at
- 2009: first documented activity
- Status 2026
- Active
- Metro
- Austin
- Embeddedness
- 6 connections
- Confidence
- verified · strongest source primary or company
Method
Joe Rogan starts the podcast in December 2009 with Brian Redban on Ustream, reaches the iTunes top 100 by August 2010 and 11 million monthly downloads by 2015, with YouTube and ad reads as the money. Spotify licenses the show in May 2020 for a reported $200 million, exclusive from January 2021, and renews in 2024 for a reported $250 million without exclusivity. He moves to Austin in 2020, buys the Ritz theater in 2022 and opens the Comedy Mothership in March 2023. Spotify names it the top podcast for the fifth year in December 2024.
Open questions: The 2020 Spotify fee is given as $100 million in the edge and $200 million in the node; both are press reports and Spotify discloses no figure.
People: Joe Rogan
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The path: money and goods moving
- ownsThe Joe Rogan ExperienceJoe Rogan owns and hosts the show he launched on December 24, 2009.2009 to present
- ownsOnnitRogan is a co founder of Onnit and advertises its products on his podcast until the 2021 sale to Unilever.2010 to 2021
- licensed toSpotifySpotify announces a multi year exclusive license on May 19, 2020, with the show arriving September 1, 2020, for a figure reported first at $100 million and later at $200 million; the February 2, 2024 renewal is multi year, non exclusive and reported at $250 million.2020 to present
- ownsComedy MothershipJoe Rogan buys Austin's Ritz theater in 2022 and opens it as the Comedy Mothership in 2023 with two rooms.2023 to present
- sponsored byHappy Dad Hard SeltzerHappy Dad becomes the first hard seltzer sponsor of The Joe Rogan Experience in September 2025.2025 to present
Representation, events, tools
- atComedy MothershipRogan buys the Ritz theater in 2022 and opens the Comedy Mothership in March 2023.2023 to present
Sources (primary or company): en.wikipedia.org · newsroom.spotify.com · newsroom.spotify.com · comedymothership.com