Capital · acquirer
Unilever
Consumer goods conglomerate, London · Outside the United States
- Founded
- 1929
- Entered
- 2005
- Placed at
- 2005: founded 1929, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source other web
Method
Unilever announces in June 2025 that it will buy Dr. Squatch, the Los Angeles natural soap brand founded in San Diego in 2013 and owned by Summit Partners, for a reported 1.5 billion dollars, and completes the purchase on November 16, 2025. Dr. Squatch is built on YouTube and podcast advertising and creator sponsorships rather than shelf space, and the price is the largest paid for a brand grown that way. Unilever's earlier purchase of Dollar Shave Club in 2016 for 1 billion dollars is the precedent.
People: Fernando Fernandez
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The path: money and goods moving
- acquiredOnnitUnilever agrees to acquire Onnit on April 26, 2021 with terms undisclosed.2021
- acquiredDr. SquatchUnilever announces on June 23, 2025 that it will buy Dr. Squatch from Summit Partners for undisclosed terms, reported by the Financial Times at 1.5 billion dollars, and completes the deal on November 16, 2025.2025