Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Intermediaries · MCN

Team Whistle

Sports creator network and media company · New York

Founded
2014
Entered
2014
Status 2026
Acquired
Metro
New York
Embeddedness
2 connections
Confidence
verified · strongest source primary or company

Method

John West launches Whistle Sports in New York in 2014 as a network bundling sports creators, with Dude Perfect and F2 Freestylers as anchor partners, funded by Sky, NBC Sports, Liberty Global, Snap and athletes including Derek Jeter and Peyton Manning. Renamed Team Whistle, it sells brand campaigns and distributes across 1,655 channels claiming 629 million followers. Eleven Sports buys it on March 29, 2021 for an undisclosed sum, and DAZN completes its takeover of Eleven and Whistle in February 2023, where it continues as a creator and brand studio.

People: John West, Michael Cohen

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The path: money and goods moving

  • acquired byDAZNEleven Sports buys Team Whistle in March 2021 and DAZN completes its takeover of both in February 2023.2021 to 2023

Representation, events, tools

  • representsDude PerfectDude Perfect is an anchor partner of Whistle Sports from its launch.2014 to 2021
Sources (primary or company): aser.com · deadline.com