Capital · investor
Dallas Cowboys (Jerry Jones)
NFL franchise, esports owner · Dallas Fort Worth
- Entered
- 2009
- Placed at
- 2009: first documented year on the map; founding year not recorded
- Status 2026
- Active
- Metro
- Dallas Fort Worth
- Embeddedness
- 3 connections
- Confidence
- verified · strongest source other web
Method
Jerry Jones and John Goff buy Complexity Gaming in November 2017 and house it at The Star in Frisco, the Cowboys headquarters, until GameSquare takes it in 2021. The Cowboys are the first NFL franchise to own an esports team outright.
People: Jerry Jones, John Goff
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The path: money and goods moving
- acquiredComplexity GamingJerry Jones and John Goff buy a majority of Complexity in November 2017 and move it to The Star in Frisco; GameSquare buys the company from the Jones and Goff families in 2021 and sells it back to founder Jason Lake's Global Esports Properties on March 1, 2024 for 10.36 million dollars.2017 to 2021
Representation, events, tools
- atAT&T StadiumThe Cowboys operate the city owned Arlington stadium from its opening on May 27, 2009.2009 to present
- atThe Star in FriscoThe Cowboys open The Star, their 91 acre Frisco headquarters built with the City of Frisco and Frisco ISD, on August 21, 2016.2016 to present