Rhett & Link

Method

Rhett McLaughlin and Link Neal begin on YouTube in 2006 from North Carolina, incorporate in 2009, and launch Good Mythical Morning on January 9, 2012, which now has 19.6 million subscribers. The company becomes Mythical Entertainment in 2017, based in Burbank, buys Smosh out of the Defy Media collapse in February 2019 and sells majority control back to its founders in June 2023. The Mythical Accelerator fund of $5 million invests in other creators' businesses from 2021. Mythical Kitchen and podcasts continue in 2026.

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The path: money and goods moving

• paid byYouTubeRhett and Link's Good Mythical Morning is monetized through the YouTube Partner Program and underpins Mythical Entertainment. (partly verified)2008 to present
• ownsMythical EntertainmentRhett and Link own Mythical Entertainment, which buys Smosh out of the Defy Media collapse in February 2019 for a reported sum under $10 million in cash and sells it back to Anthony Padilla and Ian Hecox in June 2023.2009 to present
• paid byVesselGood Mythical Morning runs on Vessel's 72 hour early access window until Verizon closes the service.2015 to 2016

Representation, events, tools

• represented byCollective Digital StudioRhett and Link are represented by Collective Digital Studio in the years before Mythical grows into a studio. (unverified)2012 to 2017
• represented byUnited Talent Agency (Digital)UTA represents Rhett and Link as of January 2019 when it hires digital agent Eman Redwan.2019 to present
• atVidConRhett and Link are inducted into the VidCon Hall of Fame in June 2025.2025