Attention · creator
James Charles
Beauty creator · Los Angeles
- Founded
- 2015
- Entered
- 2015
- Placed at
- 2015: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 4 connections
- Confidence
- verified · strongest source primary or company
Method
James Charles starts posting tutorials in December 2015 and CoverGirl makes him its first male ambassador in October 2016, ten months in. The Morphe Sister Collection palette and Sisters Apparel both launch in November 2018. In May 2019 the Tati Westbrook video costs him a million subscribers in 24 hours. In April 2021 Morphe ends the partnership over messages with minors and YouTube demonetizes him. He launches Painted cosmetics independently in 2022 but partnerships stay far below the 2018 peak.
People: James Charles
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The path: money and goods moving
- sponsored byCoverGirlCoverGirl names James Charles its first male ambassador on October 11, 2016, announced with Katy Perry.2016 to 2017
- ownsSisters ApparelCharles launches Sisters Apparel in November 2018.2018 to present
- sponsored byMorpheMorphe launches the James Charles Sister Collection in November 2018 and cuts ties in April 2021.2018 to 2021
Influence
- copied byTati WestbrookWestbrook's Bye Sister video in May 2019 costs Charles three million subscribers in four days.2019