Attention · collective
Yes Theory
Travel and challenge crew, apparel owners · Los Angeles
- Founded
- 2015
- Entered
- 2015
- Placed at
- 2015: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 4 connections
- Confidence
- verified · strongest source primary or company
Method
Four friends in Montreal film Project 30 in 2015 and move to Venice, California the same year when Snapchat's Vertical Networks pays them to make content, the first money. The Will Smith bungee jump in September 2018 is the breakout. Seek Discomfort, launched in 2018, is the apparel brand that funds the channel. Derin Emre leaves in 2017 and Matt Dahlia steps off camera in 2021.
People: Thomas Brag, Ammar Kandil, Matt Dahlia
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The path: money and goods moving
- paid bySnapchatSnapchat's Vertical Networks pays Yes Theory to move from Montreal to Venice, California and make videos in late 2015, and a Yes Theory series runs on Snapchat Discover.2015 to 2016
- sponsored bySnapchatSnapchat's Vertical Networks pays Yes Theory to relocate to Venice, California and make videos in late 2015.2015 to 2016
- ownsSeek DiscomfortThe Yes Theory founders launch Seek Discomfort in May 2018 and run it from Los Angeles. (partly verified)2018 to present
Representation, events, tools
- atCreator Camp (CAMP Film + Fest, Camp Studios)Yes Theory founders Thomas Brag, Ammar Kandil and Kate Ward appear at CAMP Film + Fest at Austin's Paramount Theatre in April 2025.2025