Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Attention · collective

Dallas Fuel

Overwatch League franchise, folded 2023, revived 2025 · Dallas, Dallas Fort Worth

Founded
2017
Entered
2017
Placed at
2017: first documented activity
Status 2026
Active
Metro
Dallas Fort Worth
Embeddedness
2 connections
Confidence
verified · strongest source other web

Method

Envy Gaming buys the Dallas slot in the Overwatch League in September 2017 for a reported 20 million dollars, funded by Ken Hersh's investment, and the Fuel sells out 4,500 seats a day at its 2019 Allen Event Center homestand before making Esports Stadium Arlington its home. The team wins the 2022 Grand Finals over San Francisco Shock. Ownership passes to OpTic Gaming in June 2022, the roster is released before the Overwatch League folds on September 30, 2023, and D Magazine records Hersh's reported 35 million dollars as the money that the league's collapse consumed. Mike Rufail reestablishes the Fuel on November 29, 2025 after reacquiring the brand, entering the Overwatch Champions Series for 2026 from the Fairview lab. The rung that broke was the league, not the local audience.

People: Mike Rufail, Ken Hersh

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The path: money and goods moving

  • came out ofEnvy GamingEnvy buys the Dallas Overwatch League slot for a reported 20 million dollars in September 2017, the Fuel folds with the league in 2023, and Rufail's Envy reestablishes it on November 29, 2025.2017 to 2023, 2025 to present

Representation, events, tools

  • atEsports Stadium ArlingtonEsports Stadium Arlington is the Fuel's home venue in its 2022 championship season and final 2023 season.2022 to 2023