Stan Store
Creator storefront for digital products and coaching · Los Angeles
- Founded
- 2020
- Entered
- 2020
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source trade or financial press
Method
John Hu and Vitalii Dodonov found Stan in 2020 after Hu monetized his TikTok audience while at Stanford, and the company is based in Los Angeles. Stan charges 29 or 99 dollars a month with no transaction fee, so creators keep the whole sale, and more than half of volume is digital downloads priced 4 to 30 dollars. Forerunner leads a 5 million dollar seed in 2022, the only institutional round. Creators pass 100 million dollars in sales and Stan reaches an estimated 35 million dollars of recurring revenue at the end of 2025 and 40 million dollars by April 2026, launching the Stanley AI posting agent as growth slows from 93 percent to 24 percent.
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Influence
- copied byLinktreeStan and Beacons extend the link in bio category Linktree created into storefronts, and the press describes them as Linktree successors. (partly verified)2020 to present