PewDiePie (Felix Kjellberg)
YouTube creator · Outside the United States
- Founded
- 2010
- Entered
- 2010
- Placed at
- 2010: first documented activity
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 5 connections
- Confidence
- verified · strongest source trade or financial press
Method
Felix Kjellberg registers PewDiePie in April 2010 in Gothenburg, Sweden, posts horror Let's Plays and has 60,000 subscribers by December 2011. He signs with Machinima, leaves, and joins Maker Studios in December 2012, becoming the most subscribed channel in August 2013. Maker builds the Revelmode sub network around him in January 2016; Disney and Maker drop him in February 2017 after a Wall Street Journal report. G Fuel signs a partnership in January 2019 and the Tsuki clothing line with Marzia is the owned product. He passes 100 million subscribers in August 2019, moves to Japan in May 2022, ends gaming content in November 2025 and sits at 110 million subscribers in 2026.
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The path: money and goods moving
- paid byYouTubePewDiePie's channel earns through the YouTube Partner Program and he is Forbes' highest paid YouTuber in 2015 and 2016. (partly verified)2010 to present
- spawnedJacksepticeye (Sean McLoughlin)A 2013 PewDiePie shoutout grows Jacksepticeye sixfold in four days and Revelmode signs him in January 2016.2013 to 2016
- sponsored byG FuelPewDiePie becomes a G Fuel ambassador in January 2019 with a lingonberry flavor and fronts the Formula 2.0 relaunch in September 2025.2019 to present
- sponsored byPayPal HoneyPewDiePie's Honey sponsorship funds a 50,000 dollar donation in September 2019.2019
Representation, events, tools
- represented byMaker StudiosPewDiePie is Maker's largest channel through its Polaris sub network until Disney drops him in February 2017.2012 to 2017