Capital · investor
PepsiCo
Beverage company, distributor and minority investor in Celsius · Purchase, New York
- Founded
- 1965
- Entered
- 2005
- Placed at
- 2005: founded 1965, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- New York
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source primary or company
Method
PepsiCo is the Purchase, New York beverage company that pays 550 million dollars for an 8.5 percent stake in Boca Raton's Celsius Holdings in August 2022 and takes over its US distribution, then moves Alani Nu into the same system after Celsius buys it in 2025 and sells Rockstar Energy to Celsius in August 2025. On this map it is the distribution rail that turns a South Florida energy brand and a creator founded one into national shelf presence.
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The path: money and goods moving
- invested inCelsius HoldingsPepsiCo invests 550 million dollars for an 8.5 percent stake in Celsius in August 2022 and becomes its US distributor.2022 to present
Sources (primary or company): en.wikipedia.org · ir.celsiusholdingsinc.com