G Fuel
Gaming energy drink, Gamma Labs, Long Island New York · New York
- Founded
- 2012
- Entered
- 2012
- Status 2026
- Active
- Metro
- New York
- Embeddedness
- 4 connections
- Confidence
- verified · strongest source primary or company
Method
G Fuel is launched in 2012 by Gamma Labs of Hauppauge on Long Island, New York, and builds its business on creator flavors and codes, making PewDiePie an ambassador with a lingonberry flavor in January 2019 and sponsoring FaZe Clan, Ninja and dozens of streamers. On June 16, 2022 it fires seven talent managers a day after five of them report founder and chief executive Cliff Morgan for offensive language, and more than 70 creators end partnerships. On November 16, 2023 Kingswood Capital Management and First Bev make an eight figure investment and Bryan Crowley replaces Morgan as chief executive, with the company then listing Los Angeles as its base. In September 2025 a logging out post reads as a shutdown but is a stunt for Formula 2.0, fronted by PewDiePie. Target lists G Fuel cans in 2026.
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The path: money and goods moving
- sponsoredFaZe ClanG Fuel sponsors FaZe Clan with team flavors from its early years; years approximate. (partly verified)2012 to present
- sponsoredNinja (Tyler Blevins)G Fuel sponsors Ninja with a signature flavor; years approximate. (partly verified)2018 to present
- sponsoredPewDiePie (Felix Kjellberg)PewDiePie becomes a G Fuel ambassador in January 2019 with a lingonberry flavor and fronts the Formula 2.0 relaunch in September 2025.2019 to present
- stocked byGameStopG Fuel's 2026 store locator does not list GameStop among its retailers; the placement is unconfirmed in any retrieved source. (partly verified)2019 to present