Influential
Influencer marketing company, Publicis subsidiary · Las Vegas
- Founded
- 2014
- Entered
- 2014
- Status 2026
- Acquired
- Metro
- Las Vegas
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Ryan Detert founds Influential in Las Vegas in 2014 as a data driven marketplace that is paid campaign fees by brands to identify, contract and measure creators, and it grows to a network of 3.5 million creators including 90 percent of those with more than a million followers and more than 300 brand clients. Publicis Groupe announces on July 26, 2024 that it is buying the company for a reported 500 million dollars, calling it the largest influencer marketing company by revenue, and closes in late August 2024 with Detert staying as chief executive. Publicis adds Captiv8 in May 2025 to give Influential a global software layer anchored by Epsilon's identity data.
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The path: money and goods moving
- came out ofRyan DetertRyan Detert founds Influential in Las Vegas in 2014 and remains chief executive after the Publicis sale.2014
- acquired byPublicis GroupePublicis Groupe announces the purchase of Influential on July 26, 2024 for a reported 500 million dollars and closes in late August 2024.2024