Ninja (Tyler Blevins)

Method

Tyler Blevins plays Halo professionally from 2009 and streams from 2011 in Michigan. Fortnite takes him from 500,000 followers in September 2017 to a record 635,000 concurrent viewers streaming with Drake in March 2018. Red Bull signs him in June 2018 and EA reportedly pays $1 million for an Apex Legends stream in February 2019; he estimates $10 million earned in 2018. On August 1, 2019 he leaves Twitch for Microsoft's Mixer in a reported multi million dollar deal; Mixer shuts in July 2020 and he returns to Twitch on a multiyear exclusive in September 2020. Loaded manages him. He is treated for melanoma in 2024.

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The path: money and goods moving

• paid byTwitchNinja streams on Twitch from 2011 as a partner, reaches 3 million followers by March 2018 on Fortnite, and returns in September 2020 on a multiyear exclusive deal after Mixer closes.2011 to 2019, 2020 to present
• sponsored byRed BullRed Bull signs Ninja in June 2018 alongside a Fortnite tournament in Chicago and issues a Ninja can in April 2019.2018 to present
• made byKiller MerchKiller Merch produces Ninja merchandise; the start year is not confirmed in a retrieved source. (partly verified)2018 to present
• sponsored byG FuelG Fuel sponsors Ninja with a signature flavor; years approximate. (partly verified)2018 to present
• licensed toMixerNinja streams exclusively on Mixer from August 1, 2019 in a reported multi million dollar deal until the platform closes in July 2020.2019 to 2020
• sponsored byAdidasAdidas announces the Ninja partnership in August 2019 and releases the Time In Nite Jogger on December 18, 2019; the end year is not confirmed. (partly verified)2019 to 2021
• paid byMixerNinja leaves Twitch for Mixer exclusivity on 1 August 2019 on a contract reported at 20 to 30 million dollars and is released when Mixer closes in July 2020.2019 to 2020
• sponsored byMicrosoftMicrosoft signs Ninja to stream exclusively on Mixer from August 1, 2019 for a reported 20 million to 30 million dollars and releases him when Mixer closes in July 2020. (partly verified)2019 to 2020
• licensed fromEpic GamesEpic announces the Icon Series on January 15, 2020 with Ninja as the first creator and the skin reaches the item shop on January 16, 2020 for 1,500 V-Bucks.2020

Influence

• influencedShroudshroud moves to Mixer following Ninja's lead, as his biography records.2019

Representation, events, tools

• represented byLoadedLoaded re signs Ninja to a multi year deal in March 2019 and negotiates his August 2019 exclusive move to Mixer; his wife Jessica Blevins later manages him directly. (partly verified)2018 to 2020