Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Goods · brand

Ridge

Wallet and everyday carry brand, creator equity partner · Los Angeles

Founded
2013
Entered
2013
Status 2026
Active
Metro
Los Angeles
Embeddedness
2 connections
Confidence
verified · strongest source primary or company

Method

Ridge is founded in 2013 by father and son Daniel and Paul Kane and sells minimalist wallets, rings and luggage from a Los Angeles headquarters, with over four million wallet owners and 40 percent annual growth claimed in 2024. Marques Brownlee starts as a sponsor in 2020 and on February 22, 2024 joins as executive board member, equity investor and chief creative partner, designing collections from April 2024. It is the model where a sponsorship matures into ownership rather than a separate creator brand.

People: Daniel Kane, Paul Kane, Marques Brownlee

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The path: money and goods moving

  • sponsoredMarques Brownlee (MKBHD)Brownlee joins Ridge as board member and chief creative partner in February 2024.2024 to present
  • backed byMarques Brownlee (MKBHD)Brownlee joins Ridge on February 22, 2024 as board member, equity investor and chief creative partner.2024 to present
Sources (primary or company): businesswire.com · en.wikipedia.org · en.wikipedia.org