Palm Tree Crew
Lifestyle, festival and hospitality company with beverage investments, Kygo and Myles Shear · Miami, South Florida
- Founded
- 2024
- Entered
- 2024
- Status 2026
- Active
- Metro
- South Florida
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Palm Tree Crew is the Miami based lifestyle company of the DJ Kygo and his manager Myles Shear, formed as a company in January 2024 out of the Palm Tree festival brand. It runs close to ten festivals a year, opens four Palm Tree Club properties in 2025 including the Palm Tree Club and Hotel in North Bay Village, sells merchandise, and invests in beverage brands, leading SipMargs' 3 million dollar round with Alix Earle in March 2025 and backing Ryl tea and Cove soda. On September 9, 2025 WME Group leads a 20 million dollar Series B at a 215 million dollar valuation. The clubs give the beverage investments a guaranteed pour in Miami and Orlando, which is the local sell through rung most creator drinks lack.
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The path: money and goods moving
- invested inSipMargsPalm Tree Crew leads SipMargs' 3 million dollar relaunch round in March 2025 and pours the brand at its Miami and Orlando clubs.2025 to present
- backed byWME (WME Group)WME Group leads Palm Tree Crew's 20 million dollar Series B on September 9, 2025 at a 215 million dollar post money valuation.2025 to present