Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Places · venue

AT&T Stadium

Cowboys stadium, creator boxing venue · Arlington, Dallas Fort Worth

Founded
2009
Entered
2009
Status 2026
Active
Metro
Dallas Fort Worth
Embeddedness
4 connections
Confidence
verified · strongest source primary or company

Method

AT&T Stadium opens on May 27, 2009 at a cost of 1.15 billion dollars, is owned by the City of Arlington and operated by the Dallas Cowboys, seats 80,000 and expands past 100,000 with standing room, and carries AT&T's name from a July 25, 2013 deal reported at 17 to 19 million dollars a year. It becomes creator economy infrastructure on November 15, 2024 when Jake Paul's Most Valuable Promotions stages Paul against Mike Tyson there for Netflix before 72,300 people, a gate the Dallas Morning News reports as the largest for a combat sports event in Texas and CBC reports at 18.1 million dollars, the biggest outside Las Vegas, with Netflix counting 60 million households live. The card proves that a creator promoter can fill the largest NFL building in the country with a streaming partner rather than pay per view.

People: Jerry Jones

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Representation, events, tools

  • hostsDallas Cowboys (Jerry Jones)The Cowboys operate the city owned Arlington stadium from its opening on May 27, 2009.2009 to present
  • hostsAT&TAT&T takes naming rights to the stadium on July 25, 2013 in a deal reported at 17 to 19 million dollars a year.2013 to present
  • hostsMost Valuable PromotionsMost Valuable Promotions stages Jake Paul against Mike Tyson at AT&T Stadium on November 15, 2024 before 72,300 people with a gate reported at 18.1 million dollars, streamed by Netflix to 60 million households.2024
  • hostsJake PaulJake Paul beats Mike Tyson by unanimous decision at AT&T Stadium on November 15, 2024 in the largest combat sports gate in Texas history as reported by the Dallas Morning News.2024
Sources (primary or company): en.wikipedia.org · en.wikipedia.org · dallasnews.com · cbc.ca