Tati Westbrook
Beauty creator, supplement and beverage founder · Los Angeles
- Founded
- 2010
- Entered
- 2010
- Placed at
- 2010: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source primary or company
Method
Tati Westbrook starts GlamLifeGuru in November 2010 and reaches a million subscribers in 2016. Halo Beauty, a supplement company, launches in February 2018; the Bye Sister video of May 2019 briefly adds four million subscribers. Tati Beauty launches in October 2019 and closes in November 2021, which she attributes to the lawsuit and the pandemic. Co founder Clark Swanson sues over Halo in October 2020; she settles in July 2024 and exits Halo, saying she sold her house and condo to fund the defense. In May 2026 she launches Unfair Advantage, a functional beverage brand, with Go Go Juice, a powdered energy drink sold online at $49.95 for twenty servings.
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The path: money and goods moving
- ownsHalo BeautyWestbrook co founds Halo Beauty in February 2018; Swanson's suit filed October 20, 2020 is dismissed with prejudice on July 31, 2024 after a settlement and she announces on August 1, 2024 that she and her husband are leaving Halo Beauty.2018 to 2024
Influence
- influencedJames CharlesWestbrook's Bye Sister video in May 2019 costs Charles three million subscribers in four days.2019