100 Thieves

Method

Nadeshot founds 100 Thieves in 2016 and Dan Gilbert invests in November 2017. Drake and Scooter Braun co lead a $25 million Series A in October 2018, a $35 million Series B follows in 2019 and a $60 million round in December 2021 values it at $460 million. The Cash App Compound, 15,000 square feet in Culver City, opens in 2020. Higround keyboards are acquired in October 2021 and Juvee energy launches in May 2022. Layoffs in January and November 2023 spin off Juvee and the game studio, and 12 more staff go in September 2025.

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The path: money and goods moving

• owned byNadeshot (Matthew Haag)Nadeshot founds 100 Thieves and serves as CEO until December 2024.2016 to present
• backed byDan GilbertGilbert invests a multimillion dollar sum in November 2017.2017
• ownsHiground100 Thieves acquires the keyboard maker Higround in October 2021.2021 to present
• acquiredHiground100 Thieves announces the Higround acquisition on October 13, 2021 with a capsule drop two days later; terms undisclosed.2021
• ownsJuvee100 Thieves launches Juvee on October 4, 2022, spins it off on November 2, 2023 and sells it to Sprecher Brewing in January 2024.2022 to 2024
• spawnedJuveeJuvee becomes a separate company in November 2023 as 100 Thieves cuts 20 percent of staff.2023

Representation, events, tools

• at100 Thieves Cash App Compound100 Thieves opens its 15,000 square foot Cash App Compound in Culver City in 2020.2020 to present