Group Nine Media

Method

Ben Lerer forms Group Nine in New York in October 2016 by merging Thrillist, NowThis, The Dodo and Discovery's Seeker, with Discovery investing 100 million dollars for the largest stake, and buys PopSugar in 2019. It sells platform native video to advertisers with more than 415 staff. Vox Media agrees to buy it on December 13, 2021 in an all stock deal that closes February 22, 2022, folding the brands into Vox.

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The path: money and goods moving

• backed byWarner Bros. DiscoveryDiscovery invests 100 million dollars at Group Nine's formation in 2016 and becomes its largest shareholder.2016 to 2022
• acquiredThe DodoThe Dodo is one of the founding brands of Group Nine in October 2016 and passes to Vox Media when Vox acquires Group Nine in early 2022.2016 to 2022
• spawnedRogue RocketPhilip DeFranco leaves Group Nine in May 2017 and founds Rogue Rocket in 2019.2017 to 2019
• acquired byVox MediaVox Media buys Group Nine in an all stock deal announced December 13, 2021 and closed February 22, 2022.2021 to 2022