Creator Economy MapThe Music Cities™ and BusinessFlare® · 2005 to 2026
Capital · acquirer

Sprout Social

Social media management software, Tagger owner · Chicago

Founded
2010
Entered
2010
Status 2026
Active
Metro
Chicago
Embeddedness
1 connections
Confidence
verified · strongest source primary or company

Method

Chicago based Sprout Social buys Tagger Media, a Santa Monica creator marketing and discovery platform, in August 2023 for about 140 million dollars, adding creator search and campaign measurement to its enterprise social suite. The purchase is a public software company buying the influencer marketing data layer rather than an agency. Price is from Sprout's announcement as reported by trade press.

People: Ryan Barretto

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The path: money and goods moving

  • acquiredTagger MediaSprout Social acquires Tagger Media on August 3, 2023 for approximately 140 million dollars in cash.2023
Sources (primary or company): en.wikipedia.org · investors.sproutsocial.com