Goods · brand
Wingstop
Restaurant chain, esports sponsor · Dallas, Dallas Fort Worth
- Founded
- 1994
- Entered
- 2005
- Placed at
- 2005: founded 1994, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Dallas Fort Worth
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source primary or company
Method
Wingstop, the Dallas headquartered chain that passes 3,000 restaurants, makes its first esports deal on January 24, 2023 as presenting sponsor of the OpTic Texas Major III at Esports Stadium Arlington and the official wing of OpTic Texas, with jersey placement and a content series, joining SCUF, Jack Link's and Favor on a 500,000 dollar prize pool event held March 9 to 12, 2023. It is the clearest case of a DFW consumer company paying a local esports collective for attention rather than a national beverage or hardware brand doing so.
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The path: money and goods moving
- sponsoredOpTic GamingWingstop becomes presenting sponsor of the OpTic Texas Major III and the official wing of OpTic Texas on January 24, 2023, its first esports deal; terms are not disclosed.2023