Capital · acquirer
WPP
Advertising holding company · Outside the United States
- Founded
- 1985
- Entered
- 2005
- Placed at
- 2005: founded 1985, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source primary or company
Method
WPP is the London advertising holding company that buys the UK creator agency Goat in March 2023 and the New York agency Obviously on March 27, 2023, folding both into its VMLY&R and GroupM networks as creator budgets move from experiment to line item.
Open on the map Directory Suggest a correction
The path: money and goods moving
- acquiredObviouslyWPP acquires Obviously on March 27, 2023 for undisclosed terms and places it within VMLY&R.2023
Sources (primary or company): wpp.com