Goods · brandClosedpartly verified
Bethany Mota for Aéropostale
Licensed apparel line at Aéropostale, early creator retail · New York
- Founded
- 2013 to 2016
- Entered
- 2013
- Status 2026
- Closed
- Metro
- New York
- Embeddedness
- 2 connections
- Confidence
- partial · strongest source primary or company
Method
Aéropostale launches a Bethany Mota clothing, perfume and accessories line in December 2013 with the creator holding creative control and folding fan design ideas into the collection. Forbes reports high prices and margins but the line underperforms and Aéropostale says in June 2014 it has yet to gain traction; the retailer files for bankruptcy in 2016. It is the earliest retailer licensed creator line on this map and the first documented failure of the model. The end year is not confirmed in a retrieved source.
Open questions: Aeropostale's December 6, 2013 release and Tubefilter's December 2014 anniversary collection report describe the line as a success, while the note's claim that it underperformed rests on a Forbes report and a June 2014 remark not retrieved; the end year remains unconfirmed.
People: Bethany Mota
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The path: money and goods moving
- owned byBethany MotaAeropostale launches Mota's line in December 2013 and Forbes reports it underperforms.2013 to 2016
- licensed fromBethany MotaAeropostale launches Mota's exclusive collection in its stores and online on December 8, 2013 at $5 to $78, with drops planned through 2014.2013 to 2016