Attention · collective
Cloud9
Esports organization · Los Angeles
- Founded
- 2013
- Entered
- 2013
- Placed at
- 2013: first documented activity
- Status 2026
- Active
- Metro
- Los Angeles
- Embeddedness
- 2 connections
- Confidence
- verified · strongest source trade or financial press
Method
Jack and Paullie Etienne buy a League of Legends roster for under $20,000 in May 2013 and base Cloud9 in Santa Monica. It raises $28 million in 2017 and a $50 million Series B led by Valor Equity Partners on October 15, 2018, when Forbes values it at $310 million, and signs Red Bull, Puma, AT&T and BMW as first esports sponsors. It releases its last Counter Strike players in January 2025, confirms on February 14, 2025 that it is stepping back from the game, and re enters Rainbow Six.
People: Jack Etienne
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The path: money and goods moving
- spawnedShroudshroud plays Counter Strike for Cloud9 from August 2014 and retires to stream in April 2018.2014 to 2018
- sponsored byRed BullRed Bull becomes shirt sponsor of all 14 Cloud9 teams in June 2018, resuming a relationship it had ended in 2017 while it ran its own Team RB; it is not Red Bull's first esports team deal.2018 to present