Attention · creator
Alix Earle
TikTok creator, beverage and skincare investor · South Florida
- Founded
- 2022
- Entered
- 2022
- Placed at
- 2022: first documented activity
- Status 2026
- Active
- Metro
- South Florida
- Embeddedness
- 4 connections
- Confidence
- verified · strongest source trade or financial press
Method
Alix Earle goes viral in December 2022 with get ready with me videos from the University of Miami, graduates in 2023 and lands Forbes 30 Under 30 the same year. Hot Mess launches in September 2023 through Alex Cooper's Unwell Network. In 2025 she invests in Sipmargs during a $3 million round and becomes its brand partner; Sazerac takes a stake and national distribution rights in May 2026. She places second on Dancing with the Stars in 2025, invests in Gorgie in December 2025 and launches the skincare brand Reale Actives in March 2026.
People: Alix Earle
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The path: money and goods moving
- came out ofUnwellHot Mess with Alix Earle launches on the Unwell Network in September 2023.2023 to present
- invested inSipMargsEarle invests in SipMargs in 2025 and Sazerac takes an equity stake with exclusive distribution on May 13, 2026; the reported 3 million dollar round is unconfirmed.2025 to present
- ownsReale ActivesEarle launches the acne skincare brand Reale Actives direct to consumer on March 31, 2026.2026 to present
Representation, events, tools
- represented byUnited Talent Agency (Digital)UTA signs Alix Earle in March 2023 at the height of the Alix Earle effect on TikTok.2023 to present