United Talent Agency (Digital)

Method

UTA is founded in 1991 in Beverly Hills and builds one of the first Hollywood digital departments, taking a ten percent commission on the brand deals, book contracts, tours and film work it packages for creators. It launches the Keywords Press imprint for internet entertainers in May 2014, signs Emma Chamberlain in July 2018 when she is seventeen, signs Charli and Dixie D'Amelio in January 2020, Kai Cenat in February 2023 and Alix Earle in March 2023, and pairs agency work with management by buying Digital Brand Architects in February 2019. The agency intermediates between creators and studios, publishers and brands, and in 2024 opens a dedicated creator office for its digital clients. As of 2026 the division is still expanding, with DBA adding four hires in 2025 and new creator signings through 2025 and 2026.

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The path: money and goods moving

• acquiredDigital Brand Architects (DBA)UTA acquires Digital Brand Architects in February 2019 for undisclosed terms and keeps it as a standalone management unit.2019
• invested inDigital Brand Architects (DBA)DBA continues as a wholly owned but independently run UTA unit under Raina Penchansky, adding four managers in 2025.2019 to present
• spawnedUnderscore TalentUTA and Studio71 alumnus Austin Mayster leaves to become a founding partner of Underscore Talent in January 2021.2021

Representation, events, tools

• atUTA NashvilleUTA opens its Nashville headquarters at 225 Polk Avenue on June 3, 2021 after building the office from the 2015 Agency Group acquisition.2015 to present
• representsEmma ChamberlainUTA signs seventeen year old Emma Chamberlain in all areas on July 23, 2018, when her channel has 3.3 million subscribers.2018 to present
• representsRhett & LinkUTA represents Rhett and Link as of January 2019 when it hires digital agent Eman Redwan.2019 to present
• representsCharli D'AmelioUTA signs TikTok stars Charli and Dixie D'Amelio in January 2020.2020 to present
• representsDixie D'AmelioUTA signs Dixie D'Amelio in January 2020; she moves to WME and IMG Models in 2024.2020 to 2024
• representsKai CenatUTA signs Kai Cenat in all areas on February 16, 2023 while John Nelson at LFM continues as his manager.2023 to present
• representsAlix EarleUTA signs Alix Earle in March 2023 at the height of the Alix Earle effect on TikTok.2023 to present
• representsNate BargatzeUTA lists Nate Bargatze on its comedy touring roster and Pollstar names UTA's Nick Nuciforo among the agents behind the comedy touring boom; the start year of the representation is not confirmed. (partly verified)2023 to present