LTK (rewardStyle)

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Amber Venz Box and Baxter Box found rewardStyle in Dallas in 2011 as an affiliate link rail for fashion bloggers, launch the LIKEtoKNOW.it consumer app in 2014 and rename the company LTK in 2021. SoftBank Vision Fund 2 invests 300 million dollars on November 22, 2021 at a 2 billion dollar valuation when the platform has more than 150,000 creators and 3 billion dollars in annual purchases. By 2025 LTK reports more than 6 billion dollars in annual sales driven, 44 million monthly shoppers, 8,000 retailers, about 1,100 creators and brands that have each passed a million dollars, more than 500 staff and offices in seven countries, all run from the Dallas headquarters. It doubles EBITDA in 2025, rebrands its brand platform around free self serve tools adopted by more than 1,000 brands, and on February 16, 2026 lays off engineers and creator facing staff to fund that shift. LTK is the largest creator monetization company headquartered in Texas and the affiliate rail that most creator commerce in the map runs through.

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• backed bySoftBank Vision FundSoftBank Vision Fund 2 invests 300 million dollars in Dallas based LTK on November 22, 2021 at a 2 billion dollar valuation.2021