Beast Industries

Method

Beast Industries is the Greenville, North Carolina holding company for MrBeast's channels, Feastables, Lunchly, merchandise and new ventures, with over 250 employees by 2023 and a single balance sheet under chief executive Jeffrey Housenbold, formerly of SoftBank. Combined sales are a reported 400 million dollars in 2024, with the content arm losing about 80 million while Feastables earned 20 million. Bloomberg reports in February 2025 that the company seeks about 200 million at a 5 billion dollar valuation, and in January 2026 it raises 200 million from Bitmine at that valuation. It acquires the youth fintech app Step in February 2026 and Housenbold talks publicly about an eventual public listing. Its Beast Games contestants sue in September 2024 and a former employee sues in April 2026.

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The path: money and goods moving

• invested inMrBeast BurgerThe MrBeast Burger licensing deal sits inside the holding company and remains in litigation with VDC into 2025.2020 to 2024
• owned byMrBeast (Jimmy Donaldson)Jimmy Donaldson owns Beast Industries, the Greenville holding company for his channels, Feastables and Beast Games.2021 to present
• invested inFeastablesFeastables sits inside Beast Industries and is its profitable division with a reported 20 million dollars of 2024 profit.2022 to present
• invested inLunchlyLunchly is a joint venture of Beast Industries with Logan Paul and KSI.2024 to present
• backed byBitmine Immersion TechnologiesBitmine invests 200 million dollars in Beast Industries, announced January 15, 2026 and closing January 19, 2026, at a reported valuation of about 5 billion dollars that the 8-K exhibit does not state.2026
• acquiredStepBeast Industries acquires the fintech app Step in February 2026 for undisclosed terms.2026

Representation, events, tools

• atMrBeast studios, GreenvilleBeast Industries is headquartered on the Greenville campus.2022 to present
• atPOSSIBLEBeau Avril, Beast Industries' head of global media and brand partnerships, speaks at POSSIBLE in Miami Beach in April 2026.2026