Goods · brand
Lancome
Cosmetics brand, L'Oreal · Outside the United States
- Founded
- 1935
- Entered
- 2005
- Placed at
- 2005: founded 1935, before the timeline start; shown from 2005
- Status 2026
- Active
- Metro
- Outside the United States
- Embeddedness
- 1 connections
- Confidence
- verified · strongest source trade or financial press
Method
Lancome names Michelle Phan its official video makeup artist in 2010, the first major beauty brand deal for a YouTube creator, three years after her first tutorial. The L'Oreal owned brand later launches Em Cosmetics with her in 2013 before she buys it back.
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The path: money and goods moving
- sponsoredMichelle PhanWWD reports on February 19, 2010 that Lancome has made Phan its video makeup artist.2010
Sources (trade or financial press): en.wikipedia.org · wwd.com