Goods · brandpartly verified
Full Send
Apparel and drop merchandise brand, Nelk · South Florida
- Founded
- 2017
- Entered
- 2017
- Status 2026
- Active
- Metro
- South Florida
- Embeddedness
- 2 connections
- Confidence
- partial · strongest source trade or financial press
Method
Full Send is Nelk's merchandise brand, run on a Supreme style limited drop model, with apparel sales above 3 million dollars in 2022 according to Forbes and higher figures reported elsewhere. It funds the channel that spawns Happy Dad hard seltzer, which sells 2.6 million twelve packs in 2022 and is a top five seltzer at Total Wine, and the Full Send Podcast from August 4, 2021. The Nelk members live and film in Miami after leaving Orange County, but Happy Dad's headquarters is in Newport Beach, California and the seltzer is brewed by Minhas in Wisconsin, so the South Florida footprint is residence and content rather than payroll or goods.
Open questions: No company, filing or financial press source found for Full Send's launch year or the reported 100 million dollar annual apparel revenue; only aggregator net worth sites repeat the figure.
People: Kyle Forgeard, John Shahidi
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The path: money and goods moving
- owned byNelkFull Send is Nelk's merchandise brand with reported annual apparel sales near 100 million dollars. (partly verified)2017 to present
- spawnedHappy Dad Hard SeltzerThe Full Send merchandise business and audience produce Happy Dad. (partly verified)2021
Sources (trade or financial press): en.wikipedia.org · forbes.com